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Finally, X-Men Outsold Aquaman Again

The affects of Avengers Vs X-Men seems to have done its trick on the market. After being blocked out of the top ten for months, last month Marvel managed to get Avengers Vs X-Men in there. And now some of the spinoff books of the crossover have joined the series in that much prized top ten of comic books selling in the North American direct market…

Which means, finally, Aquaman is being outsold by both Uncanny X-Men and Avengers. It's taken until April 2012.

However market share is relatively unaffected, with DC holding up their retail market share, and Marvel keeping their unit market share, both losing slightly on the other, Marvel still staying ahead on both.

As ever, for both Marvel and DC, it's a Red Queen's Race. Image Comics do seem to be going through an upswing though. Finally…

PUBLISHER MARKET SHARES

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 34.64%
DC COMICS 30.12%
IMAGE COMICS 8.60%
DARK HORSE COMICS 5.37%
IDW PUBLISHING 4.22%
DYNAMITE ENTERTAINMENT 3.89%
BOOM! STUDIOS 1.67%
AVATAR PRESS 0.97%
VIZ MEDIA 0.92%
ZENESCOPE ENTERTAINMENT 0.92%
OTHER NON-TOP 10 8.68%
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 39.07%
DC COMICS 34.06%
IMAGE COMICS 6.61%
DARK HORSE COMICS 4.64%
DYNAMITE ENTERTAINMENT 3.90%
IDW PUBLISHING 3.40%
BOOM! STUDIOS 1.92%
ZENESCOPE ENTERTAINMENT 0.89%
AVATAR PRESS 0.82%
ARCHIE COMICS 0.71%
OTHER NON-TOP 10 3.98%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
APRIL 2012 VS. MARCH 2012
COMICS 5.40% 2.47%
GRAPHIC NOVELS 9.84% -0.28%
TOTAL COMICS/GN 6.77% 2.25%
APRIL 2012 VS. APRIL 2011
COMICS 16.30% 16.11%
GRAPHIC NOVELS 12.56% 15.32%
TOTAL COMICS/GN 15.09% 16.04%
YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011
COMICS 15.94% 15.12%
GRAPHIC NOVELS 9.47% 9.29%
TOTAL COMICS/GN 13.84% 14.65%

TOP 10 COMICS

RANK DESCRIPTION PRICE VENDOR
1 AVENGERS VS. X-MEN #2 $3.99 MAR
2 BATMAN #8 $3.99 DC
3 JUSTICE LEAGUE #8 $3.99 DC
4 AVX VS #1 $3.99 MAR
5 GREEN LANTERN #8 $2.99 DC
6 ACTION COMICS #8 $3.99 DC
7 DETECTIVE COMICS #8 $3.99 DC
8 BATMAN: THE DARK KNIGHT #8 $2.99 DC
9 UNCANNY X-MEN #11 $3.99 MAR
10 AVENGERS #25 $3.99 MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE VENDOR
1 THE WALKING DEAD VOL. 1: DAYS GONE BYE TP $9.99 IMA
2 THE WALKING DEAD VOL. 2: MILES BEHINDUS TP $14.99 IMA
3 THE WALKING DEAD VOL. 3: SAFETY BEHIND BARS TP $14.99 IMA
4 FLEX MENTALLO: MAN OF MUSCLE AND MYSTERY DELUXE HC $22.99 DC
5 CHEW VOL. 5: MAJOR LEAGUE CHEW TP $12.99 IMA
6 CINDERELLA: FABLES ARE FOREVER TP (MR) $14.99 DC
7 THE WALKING DEAD VOL. 5: BEST DEFENSE TP $14.99 IMA
8 THE WALKING DEAD VOL. 15: WE FIND OURSELVES TP $14.99 IMA
9 THE WALKING DEAD VOL. 4: HEARTS DESIRE TP $14.99 IMA
10 THE WALKING DEAD VOL. 6: SORROWFUL LIFE TP $14.99 IMA

Finally, X-Men Outsold Aquaman Again Finally, X-Men Outsold Aquaman Again


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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