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Thirty-Six Months Of Superheroes From Warners

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Thirty-Six Months Of Superheroes From WarnersLicensing.biz tells us that Warners is working from a three year calendar matching DC Comics with licensing partners, that covers the new Green Lantern Film, new Superman and Batman films (yes, films) and the Batman Live! arena tour.

Deals include Green Lantern appearing on bottle of Pepsi Boom in Italy. Mattel toys all over the world. And Green Lantern: Emerald Knights DVDs will be stuffed full of promotional inserts.

But at the International Licensing event at Las Vegas next week all they will be talking about is The Dark Knight Rises.

Thirty-Six Months Of Superheroes From WarnersBruno Schwobthaler, SVP sales and business development for WBCP EMEA, is quoted as saying "Over the next three years there will be no escaping from the DC Universe as we deliver on our commitment to produce new content. We will be investing significant resource in further developing the iconic Batman and Superman franchises whilst also strategically introducing some of the other key characters from the huge and largely untapped DC portfolio starting with Green Lantern."

Ambush Bug Spray? Catman litter trays? Free range Jonah Eggs? Teen Trojans?

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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