Posted in: AfterShock, Archie, Boom, Comics, Comics Publishers, DC Comics, Dynamite, IDW, Image, Marvel Comics, Oni Press, Rebellion / 2000AD, Titan, Valiant | Tagged: diamond, marketshare, spider-woman

Spider-Woman Most Ordered Comic in Diamond March 2020 Marketshare

We were wondering where the Diamond Comic Distributors March 2020 marketshare statistics might have got to. Well, it has been a peculiar month. Rather than the usual Friday/Monday release, we are getting the marketshare and top tens today followed by the full stats tomorrow. So here we go, Spider-Woman and all.

As it stands comic book sales are down for the month, based on last March, this February and the year as a whole. Sales are down in March -14.90% based on the number of comics sold and -8.21% for the amount of money they brought in. For the year as a whole so far, comics dollars are down -4.39% from 2019 and sales numbers are down -4.55%. And all this was before the shutdowns really hit. March was only a little down on February for comics sales, -0.65% on revenue and -1.35% sales numbers. So where did Spider-Woman come in?

Marvel Comics was March's top publisher with Spider-Woman helping it to a 40.98% dollar share down from 41.85% in February, and a 46.76% unit share down from 47.3%. DC was second with a 27.34% dollar share down from 29% and a 27.58% unit share down from 30.16%. Image Comics was, as usual, third for the month, with numbers slightly up, a unit share of 6.17% up from 5.41% and a 6.40% dollar share up from 6.02%. It is followed by IDW Publishing, Boom Studios, Dark Horse Comics, and Dynamite Entertainment – we will try and run a marketshare-per-capita count for tomorrow to give that further context.

ComicChron and creator John Jackson Miller tells Bleeding Cool his take on the situation. He tells us "at first glance, the overall numbers look much better than you'd expect — because they're computed on what Diamond's sales to retailers were. That part of March was mostly baked in — it's off because there were no reorders, basically, and because Marvel deep-discounted. That's a big chunk of the difference between comics dollars and units: the returnability subtractions are another."

Karla Pacheco and Pete Perez's Spider-Woman #1 from Marvel Comics was the best-selling title – even with the massive variant cover launch, that is still a surprise. I'm told it even surprised Marvel Comics. It beat out Flash #750 even for dollar ranking. While Boom will be very happy with Once & Future: The King Is Undead, and Something Is Killing the Children Volume 1 in first and second place for collections and OGNs.

Marvel Comics had seven titles among March's top ten best-selling comics. In addition to Spider-Woman #1, Thor #4 ranked #3, X-Men #8 ranked #4, Wolverine #2 ranked #5, Skottie Young and Humberto Ramos' Strange Academy #1 ranked #6, X-Men #9 ranked #8, and The Immortal Hulk #33 ranked #9. DC had three titles in the top ten: the oversized anniversary issue The Flash #750 ranked #2, Batman #90 ranked #7, and Batman #91 ranked #10. Among the premier publishers, Jonathan Hickman and Mike Huddleston's Decorum #1 was Image Comics' best-selling book for March at #20, Boom Studios' Mighty Morphin Power Rangers/Teenage Mutant Ninja Turtles #4 ranked #51, IDW Publishing's Transformers vs. The Terminator #1 ranked #85, Dynamite Entertainment's Red Sonja: Age of Chaos #3 ranked #92, and Michael Allred's X-Ray Robot #1 was Dark Horse Comics top book for the month at #131.

Kieron Gillen and Dan Mora's Once & Future Volume 1: The King Is Undead, a modern fantasy inspired by the Arthurian legend published by Boom Studios, was the best-selling graphic novel of March. Also from Boom Studios, Something Is Killing the Children Volume 1 ranked #2. Marvel Comics had five titles in the top ten: Al Ewing and Joe Bennett's The Immortal Hulk Volume 6 ranked #3, followed by The History of the Marvel Universe Treasury Edition at #5, New Mutants Volume 1 at #6, Jason Aaron and Esad Ribic's King Thor at #7, and Star Wars Volume 13: Rogues and Rebels at #9. DC had two titles in the top ten: Amy Wolfram and Agnes Garbowska's DC Super Hero Girls: Powerless ranked #4 and Marieke Nijkamp and Manuel Preitano's The Oracle Code ranked #8. Also in the top ten, Oni Press' Rick and Morty vs. Dungeons & Dragons II: Painscape ranked #10.

Funko's POP! Dragon Ball Z: Super Saiyan 2 Vegeta Vinyl Figure, a PREVIEWS Exclusive, was the best-selling toy of March. Also from Funko, the PREVIEWS Exclusive POP! Marvel: Spider-Man Into the Spider-Verse: Casual Miles Morales Vinyl Figure ranked #3. Diamond Select Toys had two products in the top ten: the Marvel Select: Spider-Man Figure, based on Sony's best-selling Spider-Man PlayStation 4 video game, ranked #4, and the Disney Select Classic Figures ranked #6. Also in the top ten, DC Collectibles' Batman vs. Harley Quinn Battle Statue (Second Edition) ranked #10.

Paizo Publishing's Pathfinder: Gamemastery Guide, a sourcebook for the second edition of the Pathfinder role-playing game, was March's best-selling game product and one of Paizo's eight products among the month's top ten. Dynamite Entertainment's Elvira, Mistress of the Dark's Spectral Switchboard, a Ouija board-style game starring the horror icon, ranked #6 for the month.

TOP COMIC BOOK PUBLISHERS

COMPARATIVE SALES STATISTICS

NEW TITLES SHIPPED

TOP 10 COMIC BOOKS BY UNITS SHIPPED

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

TOP 10 TOYS BY DOLLARS INVOICED

TOP 10 GAMES BY DOLLARS INVOICED

Spider-Woman

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