Almost One In Every Two Comics Ordered in February 2020 Was From Marvel as X-Men Dominate Marketshare

Marvel Comics returns to market dominance, selling almost one in every two comic books ordered in the North American comic book direct market, with a 47.3% share if comics sold – albeit with a 41.85% of money spent. All those tiered discounts? However they took eight of the top ten, with the X-books taking the top three spots with Wolverine #1 at the top. Sales were up on last year's February, but for the year in total, again, revenue is up while total sales are down. All those $4.99 and no $2.99 comic books.

DC was second, with 29% and 30.16% shares respectively. Image Comics was third for the month, followed by IDW Publishing, Dark Horse Comics, BOOM! Studios, VIZ Media, and Dynamite Entertainment. But later today, Bleeding Cool will run a marketshare-per-capita study to see how individual publications are performing.

Among the premier publishers, Todd McFarlane and Jason Shawn Alexander's Spawn #305 was Image Comics' best-selling book in February at #38; BOOM! Studios' Mighty Morphin Power Rangers/Teenage Mutant Ninja Turtles #3 ranked #55; IDW Publishing's Teenage Mutant Ninja Turtles: Jennika #1 was their top book at #85; Red Sonja: Age of Chaos #1 was Dynamite Entertainment's top book at #95; and Dark Horse Comics' Stranger Things: Into the Fire #2 ranked #152.

Stjepan Sejic's Harleen, collecting the best-selling mini-series from DC's Black Label imprint, was February's best-selling graphic novel. Also in the top ten from DC, Derek Fridolfs and Dustin Nguyen's Batman Tales: Once Upon a Crime ranked #3. Image Comics' Die Volume 2: Split the Party by Kieron Gillen and Stephanie Hans ranked #2. Marvel Comics had five Star Wars graphic novels in the top ten, led by Kieron Gillen and Salvador Larroca's Star Wars: Darth Vader Volume 4: End of Games at #4.

Fujino Omori's light novel from Yen On, Is It Wrong to Pick Up Girls in a Dungeon? Volume 14, was the best-selling book of February. Also in the top ten, Gemstone Publishing's The Overstreet Comic Book Price Guide Volume 49 ranked #4.

Mezco's One:12 Collective: Marvel Comics: Cable (X-Men Edition) Action Figure, a PREVIEWS Exclusive, was February's best-selling toy. Another PREVIEWS Exclusive toy from Mezco, the One:12 Collective: DC: Green Lantern (Hal Jordan) Figure, ranked #2. DC Collectibles' DC Designer Series: Harley Quinn & Poison Ivy by Emanuela Luppachino Statue ranked #3. Diamond Select Toys had three products in the top ten; the Godzilla Gallery: Godzilla (1991) Deluxe PVC Figure was their top product at #6.

Paizo's Pathfinder: Gamemastery Guide, a sourcebook for the best-selling role-playing game, was February's best-selling game product and one of seven Paizo products in the top ten. Green Ronin's perennial best-seller, the Critical Role: Tal'Dorei Campaign Setting, also charted at #2.

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

41.85%

47.30%

DC COMICS

29%

30.16%

IMAGE COMICS

6.02%

5.41%

IDW PUBLISHING

3.47%

3.14%

DARK HORSE COMICS

2.93%

2.06%

BOOM! STUDIOS

2.58%

2.64%

VIZ MEDIA

2.24%

0.87%

DYNAMITE ENTERTAINMENT

2.11%

2.04%

RANDOM HOUSE

0.62%

0.18%

TITAN COMICS

0.56%

0.45%

OTHER NON-TOP 10

8.61%

5.74%

 COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

FEBRUARY 2020 VS. JANUARY 2020

COMICS

-8.25%

-7.75%

GRAPHIC NOVELS

-27.16%

-13.89%

TOTAL COMICS/GN

-14.25%

-8.26%

TOYS

-22.37%

-34.10%

FEBRUARY 2020 VS. FEBRUARY 2019

COMICS

8.78%

2.90%

GRAPHIC NOVELS

3.56%

15.46%

TOTAL COMICS/GN

7.32%

3.77%

TOYS

0.83%

-14.97%

YEAR-TO-DATE 2020 VS. YEAR-TO-DATE 2019

COMICS

0.12%

-3.45%

GRAPHIC NOVELS

4.44%

6.60%

TOTAL COMICS/GN

1.35%

-2.72%

TOYS

2.59%

-15.75%

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

92

47

0

139

DC COMICS

102

27

1

130

IMAGE COMICS

39

8

0

47

VIZ MEDIA LLC

0

40

0

40

IDW PUBLISHING

28

10

0

38

DARK HORSE COMICS

20

17

0

37

DYNAMITE

29

4

0

33

BOOM! STUDIOS

17

8

0

25

YEN PRESS

0

18

0

18

TITAN COMICS

7

4

2

13

OTHER NON-TOP 10

141

134

24

299

TOTAL

475

317

27

819

 

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

WOLVERINE #1

$7.99

DEC190753-MMAR

2

X-MEN #6

$3.99

NOV190812-MMAR

3

X-MEN #7

$4.99

DEC190786-MMAR

4

GWEN STACY #1

$4.99

DEC190842-MMAR

5

GIANT SIZE X-MEN: JEAN GREY & EMMA FROST #1

$4.99

DEC190780-MMAR

6

AMAZING SPIDER-MAN #39

$3.99

DEC190863-MMAR

7

STAR WARS: DARTH VADER #1

$4.99

DEC190965-MMAR

8

BATMAN #88

$3.99

DEC190442DC

9

X-MEN/FANTASTIC FOUR #1

$4.99

DEC190770-MMAR

10

BATMAN #89

$3.99

DEC190444DC

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

WOLVERINE #1

$7.99

DEC190753-MMAR

2

X-MEN #7

$4.99

DEC190786-MMAR

3

X-MEN #6

$3.99

NOV190812-MMAR

4

GWEN STACY #1

$4.99

DEC190842-MMAR

5

GIANT SIZE X-MEN: JEAN GREY & EMMA FROST #1

$4.99

DEC190780-MMAR

6

STAR WARS: DARTH VADER #1

$4.99

DEC190965-MMAR

7

X-MEN/FANTASTIC FOUR #1

$4.99

DEC190770-MMAR

8

BATMAN: CURSE OF THE WHITE KNIGHT #7

$4.99

DEC190448-MDC

9

THE JOKER: KILLER SMILE #3 (MR)

$5.99

DEC190477-MDC

10

DC CRIMES OF PASSION #1

$9.99

DEC190416-MDC

 

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

HARLEEN HC (MR)

$29.99

OCT190670DC

2

DIE VOL. 2: SPLIT THE PARTY TP (MR)

$16.99

DEC190086IMA

3

BATMAN TALES: ONCE UPON A CRIME TP

$9.99

OCT190492DC

4

STAR WARS: DARTH VADER VOL. 4: END OF GAMES TP

$19.99

JUL161076MAR

5

STAR WARS: JOURNEY TO STAR WARS: THE FORCE AWAKENS: SHATTERED EMPIRE HC

$24.99

MAY160921MAR

6

STAR WARS: VADER DOWN TP

$19.99

JAN160962MAR

7

STAR WARS: CHEWBACCA TP

$16.99

NOV150951MAR

8

STAR WARS VOLUME 2: SHOWDOWN ON THE
SMUGGLER'S MOON TP

$19.99

OCT150986MAR

9

STAR WARS VOLUME 3: REBEL JAIL TP

$19.99

MAY160922MAR

10

MY HERO ACADEMIA VOLUME 23 GN

$9.99

DEC192056VIZ

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

HARLEEN HC (MR)

$29.99

OCT190670DC

2

X-MEN VS. APOCALYPSE: THE TWELVE OMNIBUS HC

$125.00

AUG191137MAR

3

SPIDER-MAN: MILES MORALES OMNIBUS HC

$100.00

AUG191136MAR

4

MARVEL MASTERWORKS: UNCANNY X-MEN VOL. 12 HC

$100.00

AUG191143-MMAR

5

DAREDEVIL BY BENDIS & MALEEV OMNIBUS VOL. 2 HC

$100.00

JUL191089MAR

6

DIE VOL. 2: SPLIT THE PARTY TP (MR)

$16.99

DEC190086IMA

7

MARVEL MASTERS OF SUSPENSE: STAN LEE & STEVE DITKO OMNIBUS VOL. 2 HC

$100.00

AUG191145MAR

8

ULTIMATES BY MARK MILLAR & BRYAN HITCH OMNIBUS HC

$100.00

AUG191130MAR

9

BERSERK DELUXE EDITION VOLUME 4 HC (MR)

$49.99

OCT190398DAR

10

METABARONS BOX SET HC

$149.95

NOV191776HUM

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

IS WRONG PICK UP GIRLS IN A DUNGEON? VOL. 14 SC

$15.00

JUN192164YEN

2

NO GAME, NO LIFE VOLUME 10 SC

$14.00

DEC192108YEN

3

RE:ZERO: STARTING LIFE IN ANOTHER WORLD VOL. 12 SC

$14.00

DEC192110YEN

4

THE OVERSTREET COMIC BOOK PRICE GUIDE VOL. 49 SC

$29.95

APR191757-MGEM

5

MY HERO ACADEMIA: SCHOOL BRIEFS VOL. 4 SC

$10.99

JAN202203VIZ

6

DRAGON BALL: A VISUAL HISTORY HC

$34.99

AUG192435VIZ

7

DISNEY: I AM MULAN LITTLE GOLDEN BOOK

$4.99

DEC191723GOL

8

GRIMM FAIRY TALES ADULT COLORING BOOK VOL. 1 SC

$12.99

OCT151871ZEN

9

COMICS JOURNAL #305

$14.99

DEC191680FAN

10

AVATAR: THE LAST AIRBENDER: LEGACY OF FIRE NATION HC

$24.99

DEC191747INS

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

ONE-12 COLLECTIVE: MARVEL: CABLE (X-MEN EDITION) FIGUREOCT188681MEZ

2

ONE-12 COLLECTIVE: DC: GREEN LANTERN HAL JORDAN FIGURENOV188570MEZ

3

DC DESIGNER SERIES: HARLEY & POISON IVY BY LUPPACHINO STATUEJUL190677DC

4

DEVIL MAY CRY 5: DANTE DELUXE VERSION 1/12-SCALE FIGUREAPR198276100

5

POP! MARVEL HEROES: THANOS SNAP 6-INCH DELUXE VINYL FIGUREMAY198251FUN

6

GODZILLA GALLERY: GODZILLA (1991) DELUXE PVC FIGUREMAY192385DST

7

DEVIL MAY CRY 5: NERO DELUXE VERSION 1/12-SCALE FIGUREMAY198059100

8

MARVEL SELECT: AVENGERS ENDGAME: IRON MAN MK. 85 FIGURESEP192494DST

9

TRANSFORMERS: OPTIMUS PRIME DELUXE SCALE FIGUREMAY198120THR

10

MARVEL PREMIER: CARNAGE STATUEJUN192392DST

TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

PATHFINDER: GAMEMASTERY GUIDE HCNOV192998PAI

2

CRITICAL ROLE: TAL'DOREI CAMPAIGN SETTING HCJUN173357GRE

3

MARVEL HEROCLIX: CAPTAIN AMERICA AND THE AVENGERS BOOSTER BRICKAUG198599NEC

4

MAGIC THE GATHERING TCG: THEROS BEYOND DEATH BOOSTER PACKSSEP198414WIZ

5

CREATURE CODEX HCJUL183073PAI

6

STARFINDER RPG: CORE RULEBOOK HCJUN173371PAI

7

PATHFINDER: GAMEMASTERY GUIDE SPECIAL EDITION HCNOV192999PAI

8

PATHFINDER: CORE RULEBOOK HCMAY193227PAI

9

PATHFINDER RPG: RISE OF THE RUNELORDS ANNIVERSARY POCKET EDITIONDEC192952PAI

10

PATHFINDER: ADVENTURE GEAR DECKDEC192950PAI

About Rich Johnston

Head writer and founder of Bleeding Cool. The longest-serving digital news reporter in the world. Living in London, father of two. Political cartoonist.

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