Posted in: Amazon Studios, Movies, streaming, TV | Tagged: amazon, prime video, streaming

Amazon Adds Ads to Prime Video Beginning January 29, 2024: Details

Beginning January 29, 2024, Amazon will beginning adding ads to its Prime Video streaming service - unless you go with the ad-free option.

Back in September, we got the heads-up from Amazon that something big would be hitting Prime Video subscribers in 2024 – and no, we're not talking about the eagerly-anticipated fourth season on Amazon & Showrunner Eric Kripke's The Boys (we're really looking forward to that). No, we're talking ads – with the company confirming that commercials in films & television series will begin being rolled out in the U.S., U.K., Germany & Canada in early 2024 (followed by France, Italy, Spain, Mexico, and Australia later in the year). If you're an Amazon Prime member, then – along with all of the non-Prime Video stuff that you get for your $14.99/month membership- you know that you used to enjoy streaming Prime Video movies & television series without having to be bothered by ads. Well, you can keep enjoying that lifestyle if you want – for an additional $2.99/month (in the U.S.) beginning January 29, 2024. If you opt not to go that route, then your monthly membership fee won't change – but your viewing experience will be a bit more"ad-heavy." Followed by a rundown of benefits that subscribers receive, here's a look at how the notification to Prime Video members began

We are writing to you today about an upcoming change to your Prime Video experience. Starting January 29, Prime Video movies and TV shows will include limited advertisements. This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time. We aim to have meaningfully fewer ads than linear TV and other streaming TV providers. No action is required from you, and there is no change to the current price of your Prime membership. We will also offer a new ad-free option for an additional $2.99 per month…

It's a move that's apparently become the new "thing" with studios/streamers: multi-tiered subscription plans based on ads and premium-level offerings. Football fans who checked out Prime Video's "Thursday Night Football" have already gotten a preview of how it's going to work – with live commercial breaks built into the broadcasts. Well, those breaks won't just be for sports anymore. For its part, Amazon argues that the addition of ads will increase its ability to continually invest in Prime Video programming. In addition, Amazon reassures subscribers that the ads will be "limited" (though how limited was specified) and that the streamer will maintain "meaningfully fewer ads than linear TV and other streaming TV providers." But what if you don't want ads? Well, there's a way to get around it… to keep what you already have. But as goes most things in the streaming era, it's gonna cost 'ya…

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