Posted in: Comics | Tagged:

DC Comics Beat Marvel On Marketshare-Per-Comic In June 2016

Published Fri, 15 Jul 2016 11:00:06 -0500

Bleeding Cool has been experimenting with a new look at Diamond Comic's monthly sales statistics, given the information available.

RETAIL MARKET SHARE
PUBLISHER	SHARE
MARVEL COMICS	40.08%
DC ENTERTAINMENT	29.93%
IMAGE COMICS	7.88%
IDW PUBLISHING	5.22%
DARK HORSE COMICS	2.81%
BOOM! STUDIOS	2.23%
DYNAMITE ENTERTAINMENT	1.45%
TITAN COMICS	1.09%
VIZ MEDIA	0.97%
VALIANT ENTERTAINMENT LLC	0.75%
ONI PRESS INC.	0.75%
AVATAR PRESS INC	0.73%
ARCHIE COMIC PUBLICATIONS	0.59%
RANDOM HOUSE	0.57%
HACHETTE BOOK GROUP USA	0.38%
ZENESCOPE ENTERTAINMENT INC	0.37%
ACTION LAB ENTERTAINMENT	0.31%
ST. MARTINS PRESS	0.27%
BENITEZ PRODUCTIONS	0.20%
FANTAGRAPHICS BOOKS	0.18%
OTHER NON-TOP 20	3.22%

UNIT MARKET SHARE
PUBLISHER	SHARE
MARVEL COMICS	44.17%
DC ENTERTAINMENT	31.69%
IMAGE COMICS	7.64%
IDW PUBLISHING	4.15%
BOOM! STUDIOS	2.18%
DARK HORSE COMICS	1.76%
DYNAMITE ENTERTAINMENT	1.17%
TITAN COMICS	1.07%
VALIANT ENTERTAINMENT LLC	0.84%
ONI PRESS INC.	0.55%
ARCHIE COMIC PUBLICATIONS	0.53%
AVATAR PRESS INC	0.45%
VIZ MEDIA	0.34%
ZENESCOPE ENTERTAINMENT INC	0.34%
ACTION LAB ENTERTAINMENT	0.27%
BENITEZ PRODUCTIONS	0.18%
RANDOM HOUSE	0.17%
HACHETTE BOOK GROUP USA	0.11%
ST. MARTINS PRESS	0.08%
FANTAGRAPHICS BOOKS	0.05%
OTHER NON-TOP 20	2.27%

Not just reporting the marketshare of each publisher, but looking at the marketshare divided by the amount of titles publish, to work out the average marketshare per comic.

PUBLISHER	COMICS SHIPPED	GRAPHIC NOVELS SHIPPED	MAGAZINES SHIPPED	TOTAL SHIPPED
MARVEL COMICS	112	42	0	154
DC ENTERTAINMENT	69	30	1	100
IDW PUBLISHING	56	27	0	83
IMAGE COMICS	57	16	1	74
DARK HORSE COMICS	23	25	0	48
BOOM ENTERTAINMENT	24	9	0	33
TITAN COMICS	23	6	3	32
DYNAMITE ENTERTAINMENT	22	4	0	26
VIZ MEDIA	0	23	0	23
VALIANT ENTERTAINMENT LLC	9	3	0	12
OTHER NON-TOP 10	141	149	29	319

Because, while Marvel Comics had an over 40% dollar share to DC's under 30% dollar share, Marvel published 112 comics and 42 collections, to DC's 69 comics and 30 collections.

So how did each title, on average per publisher perform?

Dividing the marketshare by the amount of published titles, and multiplied by a hundred for easier reading, this is how the chart looks now.

Retail Marketshare per title sold – basically how much money each title brought in.

PUBLISHER	COMICS	TOTAL
DC COMICS	437	299
MARVEL	358	260
IMAGE	138	106
DARK HORSE	122	56
BOOM	93	68
IDW	93	63
VALIANT	83	63
DYNAMITE	66	56
TITAN COMICS	47	34
VIZ MEDIA	0	42

And Unit marketshare, basically how much marketshare per title based on how many were sold..

PUBLISHER	COMICS	TOTAL
DC COMICS	459	317
MARVEL	394	287
IMAGE	134	103
VALIANT	93	70
BOOM	91	66
DARK HORSE	77	37
IDW	74	50
DYNAMITE	53	45
TITAN COMICS	47	33

Not only does DC take the top spot over Marvel, but on the marketshare per title measured by units sold, Valiant jumps onto fourth place. And on both charts, IDW plummets, selling plenty of comics, but publishing plenty of titles as well…

So once more of DC's twice-monthly comics join the line-up, could DC take Marvel once again? Or at least close the gap further?

Remember, Marvel still beat DC for marketshare in September 2011 for the New 52 relaunch. But DC took it, and kept it for some time from October 2011…

Enjoyed this? Please share on social media!