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Marvel Increases Marketshare Lead on DC for February 2019, Dynamite Jumps to Fifth Place

Marvel Comics was February's top publisher, leading in dollar share (40.20%) and unit share (44.48%) while DC was second, with a dollar share of 28.69% and unit share of 30.64%.

This compares to January where Marvel had dollar share (39.24%) and unit share (41.29%) with DC Comics on dollar share of (29.70%) and unit share (33.39%).

Which means that Marvel Comics has upped their marketshare lead, while DC Comics has put it on, increases the gap from twelve points to ten points dollar share or fourteen points to eight points unit share.

That revereses the trend of DC closing the gap each month for the last few months, but Marvel staying comfortably ahead.

Image Comics also puts on marketshare, getting closer to their more usual ten point share, and Dynamite Entertainment has jumped Boom and IDW to fifth place behind Dark Horse.

Also, while revenue was down month on month, that compares a four day month to a five day month. Overall, tear on year, comics are making more money in 20, almost 5% – but selling fewer copies, down by 1.6%.

The Batman Who Laughs #3 was the most-ordered comic book of February 2019, followed by two more Batman, the big revelations in Venom #11 and Heroes In Crisis, but the higher priced Uncanny X-Men Annual jumped everything but the Laughing Batman in terms of dollar revenue.

Among the premier publishers, Image Comics' The Walking Dead #188 ranked #28, BOOM! Studios' Buffy the Vampire Slayer #2 ranked #71, Dynamite Entertainment's Red Sonja #1 ranked #98, Dark Horse Comics' William Gibson's Alien 3 #4 ranked #133, and IDW Publishing's Sonic the Hedgehog #13 ranked #144.

Tom King and Mitch Gerads' critically-acclaimed Mister Miracle from DC was February's best-selling graphic novel. Marvel Comics had a strong month in February with seven titles among the top ten, led by Christos Gage and Clayton Crain's Spider-Geddon at #2. Chelsea Cain and Kate Miemczyk's Man-Eaters Volume 1 from Image Comics also made the top ten, ranked #7.

BBC Books' Doctor Who: Scratchmen, an original novel by beloved Doctor Who actor Tom Baker based on his 1970s screenplay, was February's best-selling book.

Based on the character from DC's Dark Nights: Metal currently starring in his own mini-series, the POP! DC Comics: The Batman Who Laughs Vinyl Figure from Funko, a PREVIEWS exclusive, was the best-selling toy product of February. Diamond Select Toys' Marvel Gallery: Squirrel Girl PVC Figure ranked #5. DC Collectibles had four products in the top ten, led by the DC Designer Series: Nightwing & Batman by Ryan Sook Statue at #6.

Based on the anime sensation, Shinobi 7's My Hero Academia: The Card Game was February's best-selling game product. Paizo Publishing had a strong month with four products in the top ten; the Pathfinder Pawns: Bestiary Box was their top product at #3. IDW Games had two products in the top ten, led by the Sonic the Hedgehog: Crash Course Board Game at #7.

TOP COMIC BOOK PUBLISHERS

 COMPARATIVE SALES STATISTICS

NEW TITLES SHIPPED

TOP 10 COMIC BOOKS BY UNITS SHIPPED

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

TOP 10 BOOKS BY UNITS SHIPPED

TOP 10 TOYS BY DOLLARS INVOICED

TOP 10 GAMES BY DOLLARS INVOICED

How does Diamond calculate the charts? It all starts at the comic book shop.

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