DC Comics likes to make comics returnable for their promotions, opposed to Marvel's tiered variants, discounts and overships. Here's their latest round.
The Dollhouse Family #2, which had issue 1 published yesterday, will be 50% returnable to retailers who order 75% of their numbers for The Dreaming #5. Hill House seems to be performing well against Sandman Universe, this should be an easy one.
Far Sector #2, which had issue 1 published yesterday, sold out, and went a bit silly on eBay, will be 50% returnable to retailers who order 75% of their numbers for The Flash #71. Which, given the positive reaction to #1, should be an easy one.
Joker: Killer Smile #2 will be 50% returnable to retailers who order 75% of their numbers for The Batman Who Laughs #2. Um… no. No retailer should do this one, unless they are happy eating a lot of Killer Smiles.
Wonder Woman: Dead Earth #1 will be fully returnable to those who match orders or more on Superman: Year One #1. No downside.
Year Of The Villain: Hell Arisen will be fully returnable to those who match 200% or more of Detective Comics Annual #2. Again, no downside and maybe this will encourage retailers to have enough in for DC Massive Week.
