Well, for one, it rhymes.
Well, it's because DC Comics have a tendency to keep trying to refresh things. Cancel poor performing titles and replace them with something else. And then cancel those and replace them with something else again. And use September as an opportunity to launch even more books… and put down more as well.
I'm trying to get some confirmation on exactly what that September event will be this year. But I have been told what's happening afterwards.
This is still up in the air, very changeable, and it's down to creators currently being approached and sounded out. So I'd give this a very yellow traffic light for now, bordering on the red. It's certainly a possibility.
But as I understand it, the plan being discussed is to cancel sixteen of the poorer performing titles in the New 52, and replace them with four weekly titles, one for the different families of Superman, Batman, Justice League and Green Lantern, with rotating creative teams.
DC have had some success with weekly titles in the past, including Action Comics Weekly, 52 and Countdown. But never so many at once, or so open ended.
As to the cancelled titles, we can make our guesses, but I also understand that some medium-performing titles may also be cancelled, a kind of "everyone shares the pain" approach. And to make sure not everything being published is a comic related to someone in the Justice League. Who knows, by the time it comes to fruition, maybe it will be two titles or one. Or maybe phase them in, one at a time.
The New 52. Again.