Justice League And Flashpoint Take August Top Spots As DC Continues To Narrow Market Share Difference With Marvel

Justice League And Flashpoint Take August Top Spots As DC Continues To Narrow Market Share Difference With MarvelIn July, ICV2 estimated that Batman #712 sold 51,385. If that held true for August, then Justice League #1 sold 170,000 and Flashpoint #5 sold 94,000, with Fear Itself #5 on 90,000, Flashpoint #4 on 86,000 and Ultimate Fallout #4 (geaturing the first appearance of Miles Morales) on 75,000.

Despite only shipping two superhero comics through Diamond in the last week of August, DC has continued for the third month in a row to regain marketshare from Marvel.  Two months ago Bleeding Cool reported how DC had narrowed the gap between the two companies from 16 points in May to 11 points in June in terms of revenue and from 18 points to 10 points difference in terms of items sold. For the month of July, DC narrowed that further to 9 points for both.

Well in August, DC has improved that.  Marvel's share of dollars has fallen from 39.43% to 37.34% and share of product from 43.59% to 42.47%, while DC's share has risen slightly from 30.55% of dollars to 30.72% and share of product  34.76% to 34.84%.

This now gives Marvel only a seven point lead in terms of dollars spent six-and-a-half point lead in terms of product.

And next month.. all the sales on Justice League that happened after the 31st August, and the rest of the new DCU. Based on these statistics, it looks like DC may overtake Marvel for the first time in decades.

Overall, not only were comics sales up in August from July, they were significantly up from August last year. 2011 had been looking poor in comparison to 2010, but this month has done a lot to make up for that.

TOP COMIC BOOK PUBLISHERS

PUBLISHERRETAIL
MARKET
SHARE
UNIT
MARKET
SHARE
MARVEL COMICS37.34%42.47%
DC COMICS30.72%34.84%
DARK HORSE COMICS5.78%3.79%
IDW PUBLISHING4.79%3.74%
IMAGE COMICS4.67%4.64%
DYNAMITE ENTERTAINMENT2.23%2.24%
BOOM STUDIOS1.24%1.21%
VIZ MEDIA1.14%0.53%
EAGLEMOSS PUBLICATIONS LTD1.11%0.25%
ARCHIE COMIC PUBLICATIONS0.88%1.04%
OTHER NON-TOP 1010.11%5.25%

COMPARATIVE SALES STATISTICS

DOLLARSUNITS
AUGUST 2011 VS. JULY 2011
COMICS9.00%7.33%
GRAPHIC NOVELS24.18%13.26%
TOTAL COMICS/GN13.74%7.79%
AUGUST 2011 VS. AUGUST 2010
COMICS15.14%17.55%
GRAPHIC NOVELS31.17%20.17%
TOTAL COMICS/GN20.15%17.76%
YEAR-TO-DATE 2011 VS. YEAR-TO-DATE 2010
COMICS-4.60%-3.65%
GRAPHIC NOVELS-2.35%-7.61%
TOTAL COMICS/GN-3.87%-3.99%

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1JUSTICE LEAGUE #1$3.99JUL110187DC
2FLASHPOINT #5$3.99JUN110178DC
3FEAR ITSELF #5$3.99JUN110581MAR
4FLASHPOINT #4$3.99JUN110175DC
5ULTIMATE COMICS FALLOUT #4$3.99JUN110611MAR
6AMAZING SPIDER-MAN #667$3.99JUN110622MAR
7AVENGERS #16$3.99JUN110586MAR
8WAR OF THE GREEN LANTERNS AFTERMATH #2$3.99JUN110168DC
9AMAZING SPIDER-MAN #668$3.99JUN110624MAR
10NEW AVENGERS #15$3.99JUN110598MAR

TOP 10 GRAPHICS NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1SERENITY: BETTER DAYS & OTHER STORIES HC$19.99MAY110013DAR
2STAR WARS ADVENTURES: CHEWBACCA AND THE SLAVERS OF THE SHADOWLAND TP$7.99MAY110021DAR
3WE 3 DELUXE EDITION HC (MR)$24.99FEB110270DC
4B.P.R.D. HELL ON EARTH VOLUME 1: NEW WORLD$19.99APR110034DAR
5BATMAN: MAD LOVE AND OTHER STORIES TP$17.99MAY110240DC
6FF BY JONATHAN HICKMAN VOLUME 1 HC$19.99JUN110738-MMAR
7THE WALKING DEAD VOL. 14: NO WAY OUT TP$14.99APR110444IMA
8THE WALKING DEAD VOL. 1: DAYS GONE BYE TP$9.99JUL068351IMA
9BATMAN: UNDER THE RED HOOD TP$29.99MAY110241DC
10INVINCIBLE IRON MAN VOLUME 6: STARK RESILIENT BOOK 2 TP$15.99JUN110755MAR

About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.

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