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Marvel Confirms Their Marvel Previews Will Now Be Free In Stores – If Retailers Want Them

Published Thu, 29 Jun 2017 08:30:49 -0500

Three weeks ago, Bleeding Cool told you that as part of Marvel Legacy's launch, Marvel would start to distribute its Marvel Previews catalogue to stores for free. It is currently a paid-for item in comic stores, or provide free with purchases of Diamond's large industrywide Previews catalogue.

Marvel and Diamond have now confirmed the news. Retailers will be receiving Free Marvel Previews, matched to each store's order of Marvel#s most popular title, promoting upcoming work.

And while they will be free from Marvel to retailers, there will be a cost associated with shipping via Diamond for many stores. Some stores may think that the added cost of freight isn't worth it.

So Marvel has provided an opt-out clause for such retailers, which can be "ordered" through Diamond, here.

But for everyone else's Marvel Previews is now free. Here's the PR.

It's coming: the event that will change the Marvel Universe! And that change starts where it all began – your local comic shop. After an overwhelming response to this program, which begins today with our September Previews, Marvel is proud to announce that it will be offering FREE copies of its MARVEL PREVIEWS CATALOG. This is a unique endeavor that Marvel is proud to initiate, providing participating retailers with the best way to sell comics and providing fans with the best way to know what's coming up!

Beginning this fall, Marvel Legacy will unveil its biggest stories and most epic characters, while returning long-running titles to their classic legacy numbering. Within the pages of this catalog, fans will be able to see all of the month's title releases, including variants, solicits, trade paperbacks, merchandise, and more. Marvel is pleased to work with local comic shops to provide all fans with an exciting preview to the entry point of this exciting new world!

The future of the Marvel Universe is here, and in your hands. Be sure to pick up your free copy of Marvel's September Previews today, and be on the lookout for Marvel's October Previews catalog, available July 26 at participating comic shops!

Did we mention it's FREE?

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