Robert Venditti Launches #PullBoxPayItForward to Help Save Comics

As comic shops struggle to deal with an industry-wide shutdown, a lot of ideas are being floated for how to save the industry when all is said and done. One of those ideas is a macro approach, as Bleeding Cool first reported Wednesday morning, which would see ComicsHub enable customers to purchase comics through a local comic book store, receive a digital version immediately, and pick up the physical copy later. In this way, the shop would get paid, Diamond would get paid, and customers would get their books, without the digital sales cannibalizing the already beleaguered direct market. Others have a micro approach in mind, such as Justice League writer Robert Venditti. Venditti took to Twitter to launch a hashtag, #PullBoxPayItForward, encouraging those who can afford it to "pay it forward" by buying comics from local comic book stores, but not for themselves.

Robert Vendetti launches a new hashtag to save comics
By Luigi Novi, CC BY 4.0,

According to Vendetti, the concept is simple. First, "call a comic book shop and place a phone sale, putting the money toward the pull boxes of their choosing." Second, "the shop gets the sale and the customers get their comics paid for. (Customers can receive their books through curbside pickup or mail order. If those options aren't available, this still helps by keeping customers caught up when their shop reopens.)" Finally, "Hang up and spread the word" to get more people to participate.

Slow But Promising Start to Vendetti's Hashtag

Following Venditti's tweet, the hashtag is off to a slow start, but it does have some high-profile supporters, such as Bad Idea Comics mogul Dinesh Shamdasani:

And comic book writer Sam Humphries:

Humpries didn't stop at paying for comics at just one shop, either.

In fact, he paid for comics at three different ships, at least at the time of this writing.

Does #PullBoxPayItForward sound like something you'd be interested in? If so, give Venditti's instructions a try. Every little bit counts when you're trying to save an entire industry.

Robert Vendetti launches a new hashtag to save comics


About Jude Terror

A prophecy once said that in the comic book industry's darkest days, a hero would come to lead the people through a plague of overpriced floppies, incentive variant covers, #1 issue reboots, and super-mega-crossover events. Sadly, that prophecy was wrong. Oh, Jude Terror was right. For ten years. About everything. But nobody listened. And so, Jude Terror has moved on to a more important mission: turning Bleeding Cool into a pro wrestling dirt sheet!