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Sivana's Presidential Propaganda Campaign in Whiz Comics 4, at Auction

Whiz Comics 4, published with US Presidential election season in full swing, features Sivana subverting the election with his daughter's help



Article Summary

  • Explore Whiz Comics #4's timely take on US politics with Captain Marvel.
  • Discover the 1940 issue's sinister election plot by villain Sivana.
  • Unpack the historical context of comic books during pivotal moments.

Whiz Comics #4 was published during a tense time in both American and world history, to put it mildly.  This May 1940 cover-dated issue hit American newsstands around March 27, 1940 according to Library of Congress copyright data, with the planet marching steadily towards World War II and the United States presidential election in full swing.  The story here by Bill Parker with art by C.C. Beck makes Whiz Comics #4's Captain Marvel tale a fascinating reflection of this particular moment in history.  A tough-to-get and important issue of a historic comic book series, there's a Whiz Comics #4 (Fawcett Publications, 1940) Condition: Apparent VG- up for auction in this week's 2024 April 28-30 Sunday, Monday & Tuesday Comic Books Select Auction #122418 from Heritage Auctions.

Whiz Comics #4 (Fawcett Publications, 1940)
Whiz Comics #4 (Fawcett Publications, 1940)

Often thought of as a kinder, gentler sort of superhero saga, Golden Age Captain Marvel comics are not quite that — think of them as sophisticated stories shown through a child's (Billy Batson's) eyes instead.  For example, this issue lays out how mad scientist Sivana and his daughter Beautia would take over the United States not by brute force, but by subverting the presidential election.  The issue shows a comprehensive propaganda campaign of dropped leaflets, handbills, radio, newspaper, and film coverage which convinces the nation to vote for Beautia.  Once she's in, Sivana will be the true power behind the presidency and proceed to subvert the country's institutions from the inside out, and "If elected, Beatuia will rule the United States — but in name only. The real ruler will be Sivana, under whose oppressive dictatorship liberty, justice and happiness will vanish from America."

There's often underappreciated history in early Golden Age comic books, and this issue is no exception. There's a Whiz Comics #4 (Fawcett Publications, 1940) Condition: Apparent VG- up for auction in this week's 2024 April 28-30 Sunday, Monday & Tuesday Comic Books Select Auction #122418 from Heritage Auctions. If you've never bid at Heritage Auctions before, you can get further information, you can check out their FAQ on the bidding process and related matters.

Whiz Comics #4 (Fawcett Publications, 1940)
Whiz Comics #4 (Fawcett Publications, 1940)
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Mark SeifertAbout Mark Seifert

Co-founder and Creative director of Bleeding Cool parent company Avatar Press since 1996. Bleeding Cool Managing Editor, tech and data wrangler, and has been with Bleeding Cool since its 2009 beginnings. Wrote extensively about the comic book industry for Wizard Magazine 1992-1996. At Avatar Press, has helped publish works by Alan Moore, George R.R. Martin, Garth Ennis, and others. Vintage paper collector, advisor to the Overstreet Price Guide Update 1991-1995.
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