International Olympic Committee Archives

SEGA has teamed up with the International Olympic Committee (IOC) for a new multi-year licensing agreement, as Sonic the Hedgehog will be part of the branding for the Olympic Brand To be clear, this has nothing to do with the 2026 Winter Olympics in Milan, even though one of the promotions for this is Sonic[...]

Last week, the International Olympic Committee (IOC) announced that they and the Global Association of International Sports Federations (GAISF) would be setting up a form to discuss working with people from that industry and possibly moving forward with an agreement later The meeting will take place on July 21st at the Olympic Museum in Lausanne, Switzerland. Now[...]

The 23rd Winter Olympics begin on February 8th 2018 from PyeongChang South Korea and we take a look at NBC Sports' coverage plans.