Font Watch: Has The Recession Affected The Avatar Papyrus Choice?

Published Mon, 24 Aug 2009 09:22:35 -0500

Last updated Mon, 24 Aug 2009 09:22:48 -0500

Avatar. The biggest, greatest, most eagerly awaited blockbuster from James Cameron. With a marketing budget that will cost almost as much as the movie itself. And a cheap-ass design font. Well, you know, there is a recession on. And, hey it was probably all of $30…

That's pretty much the Papyrus font folks, created by Chris Costello in 1982. And used to death on tat ever since. Costello says ""Although many despise the font, right up there with Comic Sans, and Helvetica, I think even more people absolutely love it" – well, add James Cameron as a new fan.

Here are some more. Thanks to I Heart Papyrus and Papyrus Watch

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About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.