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DC Comics Buys Thor, Iron Man, X-Men And Spider-Man. On Twitter

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A few days ago, Bleeding Cool pointed out that DC had bought Marvel as a Twitter search keyword, so that anyone who searched for Marvel got a DC ad up front for the New 52 relaunch. While not illegal, this is the kind of thing that can be challenged by a trademark owner in a competitive field and, as in this case, the keyword is usually withdrawn by Twitter, or wheoever the ad seller happens to be.

Today, DC have taken a slightly different tack. They have bought the Twitter keywords Iron Man, Spider-Man, Thor and X-Men. But rather than buy the worldwide rights, they've bought the American-only rights.

So that I can't see them.

Thankfully Bleeding Cool readers with an American IP address can…

DC Comics Buys Thor, Iron Man, X-Men And Spider-Man. On Twitter

DC Comics Buys Thor, Iron Man, X-Men And Spider-Man. On Twitter

DC Comics Buys Thor, Iron Man, X-Men And Spider-Man. On Twitter

DC Comics Buys Thor, Iron Man, X-Men And Spider-Man. On Twitter

DC Comics Buys Thor, Iron Man, X-Men And Spider-Man. On Twitter

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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