2018 Direct Market Comics Sales Up On 2017 – By Over Half of One Percent

It may not be the biggest year-on-year increase. But it is an increase. Honest.

Total comic book sales in 2017 were down 10% on 2016, but 2018 started to turn that around. A little.

Annual comic book sales to the comic book specialty market increased in 2018, up +3.3% for the year, while graphic novel sales dipped -6.6% from 2017. Combined, annual sales of comic book and graphic novels to comic book shops were up slightly in 2018, by .6%.

Action Comics #1000 was the most-ordered comic book of the direct market over the year, but DC Comics only had three of the top ten, Marvel taking seven, which is how Marvel had a 38.24% Dollar Market Share and a 40.4% Unit Market Share for 2018 against DC Comics' 30.04% Dollar Market Share and a 33.82% Unit Market Share.

Showing that, yes, movies can affect comic book sales, the best-selling graphic novel of 2017 through Diamond was the 1990s series  The Infinity Gauntlet by Jim Starlin, George Pérez, and Rom Lim playing out of the Avengers Infinity War movie.

But without any media crossover, volumes of Brian K Vaughan and Fiona Staples' Saga took the next three of the top ten graphic novel spots, while Image as a whole took 6.

From other publishers, the most-ordered comic book for the year from Image was Netflix's The Magic Order #1 at #18 but that includes a 100,000 bulk order by Reed Expo at discount to ensure Mark Millar's attendance at C2E2. They still have most of them.

IDW Publishing's Marvel Action: Spider-Man  #1, was IDW's top-selling comic book, landing at #460 for the year, and in market share beat out Dark Horse.

Dark Horse's top comic book for the year Stranger Things #1, based upon the popular Netflix series, at #184.

Here's how the top of the chart breaks down for the year…

PUBLISHERDOLLAR
SHARE
UNIT
SHARE
MARVEL COMICS38.24%40.40%
DC ENTERTAINMENT30.04%33.82%
IMAGE COMICS9.93%9.90%
IDW PUBLISHING3.83%3.30%
DARK HORSE COMICS2.92%2.10%
BOOM! STUDIOS2.24%1.90%
DYNAMITE ENTERTAINMENT1.86%1.73%
VIZ MEDIA1.22%0.46%
TITAN COMICS0.87%0.61%
ONI PRESS0.83%0.54%
OTHER NON-TOP 108.01%5.25%

2018 TOP COMIC BOOK PUBLISHERS

2018 TOP 10 COMIC BOOKS

QTY
RANK
DOLLAR
RANK
DESCRIPTIONPRICEITEM CODEVENDOR
11ACTION COMICS #1000$7.99FEB180142-MDC ENTERTAINMENT
22AMAZING SPIDER-MAN #800$9.99MAR180831-MMARVEL COMICS
33BATMAN #50$4.99MAY180450-MDC ENTERTAINMENT
44FANTASTIC FOUR #1$5.99JUN180771-MMARVEL COMICS
55AMAZING SPIDER-MAN #1$5.99MAY180784-MMARVEL COMICS
66RETURN OF WOLVERINE #1$4.99JUL180968-MMARVEL COMICS
79VENOM #1$4.99MAR180803-MMARVEL COMICS
810AMAZING SPIDER-MAN #798$3.99FEB180832-MMARVEL COMICS
98BATMAN WHO LAUGHS #1$4.99OCT180464-MDC ENTERTAINMENT
1013AMAZING SPIDER-MAN #799$3.99FEB180836-MMARVEL COMICS

2018 TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

QTY
RANK
DOLLAR
RANK
DESCRIPTIONPRICEITEM CODEVENDOR
11INFINITY GAUNTLET TP$24.99JUL110745MARVEL COMICS
24SAGA TP VOL 09 (MR)$14.99JUL180297IMAGE COMICS
319SAGA TP VOL 01 (MR)$9.99AUG120491IMAGE COMICS
46SAGA TP VOL 08 (MR)$14.99OCT170715IMAGE COMICS
52ACTION COMICS 80 YEARS OF SUPERMAN HC$29.99DEC170241DC ENTERTAINMENT
68WALKING DEAD TP VOL 29 LINES WE CROSS$16.99JAN180844IMAGE COMICS
738PAPER GIRLS TP VOL 01$9.99JAN160645IMAGE COMICS
87BATMAN WHITE KNIGHT TP$19.99JUL180733DC ENTERTAINMENT
93DARK NIGHTS METAL DELUXE ED HC$29.99JAN180379DC ENTERTAINMENT
1033MONSTRESS TP VOL 01 (MR)$9.99APR160803-MIMAGE COMICS

 

Dollar Market Share – 2018
Unit Market Share – 2018

 

About Rich Johnston

Head writer and founder of Bleeding Cool. The longest-serving digital news reporter in the world. Living in London, father of two. Political cartoonist.

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