Boom Studios announced their new original project, Sombra, in the Washington Post a couple of months back. The project was described as tackling a "provocative topic-the violent drug cartels of Mexico". To give the project greater authenticity, American writer Justin Jordan partnered with Mexican artist Raúl Treviño, who is "is drawing on his first-hand experiences to inform the story."
This morning, Boom announced they will be releasing Sombra #1 in a Spanish language edition day-and-date with the English language edition worldwide featuring a new cover by series artist Treviño. Additionally, the Mexican publisher, Editorial Kamite, will be releasing the same Spanish language edition in Mexico at the same time. I've learned that Treviño translated the comic himself to ensure an authentic, conversational tone. On top of that, Boom has added another variant cover by Chris Brunner (Southern Bastards) available for retailers to order without restriction at FOC.
The addition of an FOC variant is one Boom has employed on new original series quite a bit lately and it seems to be working for them. Series like Joyride, Goldie Vance, and Jonesy have all ended up at the top of Advance Reorder charts as a result and graduated to ongoing series status. Will Sombra follow suit?