Posted in: Comics, DC Comics | Tagged: dark crisis, dc comics

DC Comics Adds Discounts, Returnability to Bump Dark Crisis #2 Numbers

Published Mon, 23 May 2022 08:27:11 -0500

DC Comics is offering retailers an added 5% discount on Dark Crisis #2, making each issue they sell more profitable for the store, compared to other comic books on the shelves. But only of they order at least 75% of their orders for Dark Crisis #1. DC Comics states "Following a phenomenal retailer response to Dark Crisis #1, DC offers an additional 5% discount, on top of your store's existing tier, on July's Dark Crisis #2 by writer Joshua Williamson and artist Daniel Sampere! To qualify for the additional 5% discount, retailers must exceed 75% of their Final Order Cutoff numbers of Dark Crisis #1 covers A, B, C, D, E, G, H, I, and J. The additional 5% discount will be applied prior to receiving your Lunar invoice for this issue."

Now I have heard that orders for Dark Crisis #1 may not have had a "phenomenal retailer response" – certainly, not as high as DC Comics may have liked, this will be a way for DC to try and keep retailer confidence for subsequent issues – especially as DC is also making Dark Crisis #2 fully returnable to comic book stores. So they can order as many as they like, sell them for more money than they would normally make, and can return any they can't sell. For any comic book retailer, that has to be an attractive offer, and may help them provide as many copies as their customers might require, without selling out – and more accurately be able to judge orders for issues 3, 4, 5 and 6…

DC Comics is also offering an additional 15% discount for retailers on the following backlist titles to help retailers bump up their numbers as well. Might wonder how the stories in these books may tie into Dark Crisis?

CRISIS ON INFINITE EARTHS
CRISIS ON INFINITE EARTHS COMPANION DELUXE EDITION VOL. 1
CRISIS ON INFINITE EARTHS COMPANION DELUXE EDITION VOL. 2
CRISIS ON INFINITE EARTHS: 35TH ANNIVERSARY DELUXE EDITION
CRISIS ON INFINITE EARTHS: PARAGONS RISING THE DELUXE EDITION
CRISIS ON MULTIPLE EARTHS BOOK 1: CROSSING OVER
CRISIS ON MULTIPLE EARTHS BOOK 2: CRISIS CROSSED
DARK DAYS: THE ROAD TO METAL
DARK NIGHTS: DEATH METAL: DELUXE EDITION
DARK NIGHTS: DEATH METAL: THE DARKEST KNIGHT
DARK NIGHTS: DEATH METAL: THE MULTIVERSE WHO LAUGHS
DARK NIGHTS: DEATH METAL: WAR OF THE MULTIVERSES
DARK NIGHTS: METAL
DARK NIGHTS: METAL: DARK KNIGHTS RISING
DARK NIGHTS: METAL: THE RESISTANCE
FLASHPOINT
FLASHPOINT UNWRAPPED
FOREVER EVIL
HEROES IN CRISIS HC
HEROES IN CRISIS TP
IDENTITY CRISIS (NEW EDITION)JUSTICE LEAGUE: DEATH METAL
FINAL CRISIS (NEW EDITION)
THE BATMAN WHO LAUGHS HC
THE BATMAN WHO LAUGHS TP

DARK CRISIS #2 (OF 7) CVR D INC 1:25 MARIO FOCCILLO CARD STOCK VAR
(W) Joshua Williamson (A) Daniel Sampere (CA) Mario Foccillo
THE HOUSE OF NIGHTWING BURNS! As the good people of the world mourn the loss of the Justice League, the forces of evil have seized the opportunity to wreak havoc in a world without its heroes! Leading the charge is a super-powered Slade Wilson…but this time there's something dark fueling his rage. With a massive army laying siege to Titans Tower, only Nightwing will have what it takes to stand in the way of Deathstroke's forces—but is this a fight Dick Grayson can win? Look, up in the sky—reinforcements are on the way! It's a bird! It's a plane! It's…uh-oh…it's Cyborg Superman. The world burns as Pariah and the Great Darkness make their play for planet Earth in this jaw-dropping second issue!
Retail: $5.99 In-Store Date: 7/5/2022

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