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DC Comics Beat Marvel On Retail Marketshare-Per-Capita in February

Yeah, looks like we're doing this every month now. A Marketshare-Per-Capita chart. The usual marketshare shows how much share of the overall market a publisher has, this divides it by the number of titles they publish.

We've already looked at publisher marketshare in the North American direct market of comic book shops for February 2018, with Marvel Comics again dominating. And looked at the top 100 ordered comics and graphic novels for the month.

But if you divide the marketshare by the number of individual titles published that month, you get a different picture. In January, Marvel still beat DC on both counts, in February, DC had a greater retailer marketshare per item distributed than Marvel, though brought in less revenue. This closing of the stats was due to Marvel shipping 126 items in February, to DC's 88.

Dynamite also continues to outperform, unly just below Image for February, and way above Dark Horse, IDW and others, while Oni Press also outperforms with a greater per capita share than both IDW and Boom. And Valiant seems to be dropping, rather…

I hope this is a conversation point.

Publisher Retail Marketshare Per Capita x1000 Dollar Marketshare Per Capita x1000
DC COMICS 326 348
MARVEL COMICS 319 353
IMAGE COMICS 143 141
DYNAMITE 122 112
DARK HORSE 87 70
ONI PRESS 80 56
IDW PUBLISHING 77 67
BOOM! STUDIOS 76 73
TITAN COMICS 58 48
RANDOM HOUSE 52
ZENESCOPE ENTERTAINMENT INC 45 38
AFTERSHOCK COMICS 45 45
ARCHIE COMICS 45 43
VALIANT 34 34
ST. MARTINS PRESS 29 7

Here are the overall marketshare stats for comparison, however, as well as the titles published chart, in case you would like to verify my working out.

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 40.20%
DC ENTERTAINMENT 28.69%
IMAGE COMICS 9.49%
DARK HORSE COMICS 3.25%
DYNAMITE ENTERTAINMENT 2.58%
IDW PUBLISHING 2.55%
BOOM! STUDIOS 2.38%
VIZ MEDIA 1.78%
ST. MARTINS PRESS 0.60%
ONI PRESS 0.56%
ARCHIE COMICS 0.54%
RANDOM HOUSE 0.52%
TITAN COMICS 0.52%
AFTERSHOCK COMICS 0.45%
ZENESCOPE ENTERTAINMENT INC 0.36%
FANTAGRAPHICS BOOKS 0.32%
AVATAR PRESS INC 0.31%
COFFIN COMICS 0.28%
VALIANT ENTERTAINMENT LLC 0.27%
LION FORGE 0.26%
OTHER NON-TOP 20 4.08%

 

UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 44.48%
DC ENTERTAINMENT 30.64%
IMAGE COMICS 9.30%
DARK HORSE COMICS 2.58%
DYNAMITE ENTERTAINMENT 2.35%
BOOM! STUDIOS 2.26%
IDW PUBLISHING 2.20%
VIZ MEDIA 0.67%
ARCHIE COMICS 0.51%
AFTERSHOCK COMICS 0.45%
TITAN COMICS 0.43%
ONI PRESS 0.39%
ZENESCOPE ENTERTAINMENT INC 0.30%
VALIANT ENTERTAINMENT LLC 0.27%
ACTION LAB ENTERTAINMENT 0.21%
ASPEN MLT INC 0.21%
ANTARCTIC PRESS 0.17%
ST. MARTINS PRESS 0.16%
COFFIN COMICS 0.15%
AVATAR PRESS INC 0.15%
OTHER NON-TOP 20 2.11%

 

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 86 40 0 126
DC 59 28 1 88
IMAGE COMICS 47 19 0 66
DARK HORSE COMICS 24 13 0 37
IDW PUBLISHING 22 11 0 33
BOOM! STUDIOS 21 10 0 31
VIZ MEDIA 0 27 0 27
DYNAMITE ENTERTAINMENT 20 1 0 21
SEVEN SEAS ENTERTAINMENT 0 21 0 21
ONI PRESS 4 3 0 7
OTHER NON-TOP 10 106 131 22 259
TOTAL 389 304 23 716

DC Comics Beat Marvel On Retail Marketshare-Per-Capita in February


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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