DC Comics Beat Marvel On Retail Marketshare-Per-Capita in February

Yeah, looks like we're doing this every month now. A Marketshare-Per-Capita chart. The usual marketshare shows how much share of the overall market a publisher has, this divides it by the number of titles they publish.

We've already looked at publisher marketshare in the North American direct market of comic book shops for February 2018, with Marvel Comics again dominating. And looked at the top 100 ordered comics and graphic novels for the month.

But if you divide the marketshare by the number of individual titles published that month, you get a different picture. In January, Marvel still beat DC on both counts, in February, DC had a greater retailer marketshare per item distributed than Marvel, though brought in less revenue. This closing of the stats was due to Marvel shipping 126 items in February, to DC's 88.

Dynamite also continues to outperform, unly just below Image for February, and way above Dark Horse, IDW and others, while Oni Press also outperforms with a greater per capita share than both IDW and Boom. And Valiant seems to be dropping, rather…

I hope this is a conversation point.

PublisherRetail Marketshare Per Capita x1000Dollar Marketshare Per Capita x1000
DC COMICS326348
MARVEL COMICS319353
IMAGE COMICS143141
DYNAMITE122112
DARK HORSE8770
ONI PRESS8056
IDW PUBLISHING7767
BOOM! STUDIOS7673
TITAN COMICS5848
RANDOM HOUSE52
ZENESCOPE ENTERTAINMENT INC4538
AFTERSHOCK COMICS4545
ARCHIE COMICS4543
VALIANT3434
ST. MARTINS PRESS297

Here are the overall marketshare stats for comparison, however, as well as the titles published chart, in case you would like to verify my working out.

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS40.20%
DC ENTERTAINMENT28.69%
IMAGE COMICS9.49%
DARK HORSE COMICS3.25%
DYNAMITE ENTERTAINMENT2.58%
IDW PUBLISHING2.55%
BOOM! STUDIOS2.38%
VIZ MEDIA1.78%
ST. MARTINS PRESS0.60%
ONI PRESS0.56%
ARCHIE COMICS0.54%
RANDOM HOUSE0.52%
TITAN COMICS0.52%
AFTERSHOCK COMICS0.45%
ZENESCOPE ENTERTAINMENT INC0.36%
FANTAGRAPHICS BOOKS0.32%
AVATAR PRESS INC0.31%
COFFIN COMICS0.28%
VALIANT ENTERTAINMENT LLC0.27%
LION FORGE0.26%
OTHER NON-TOP 204.08%

 

UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS44.48%
DC ENTERTAINMENT30.64%
IMAGE COMICS9.30%
DARK HORSE COMICS2.58%
DYNAMITE ENTERTAINMENT2.35%
BOOM! STUDIOS2.26%
IDW PUBLISHING2.20%
VIZ MEDIA0.67%
ARCHIE COMICS0.51%
AFTERSHOCK COMICS0.45%
TITAN COMICS0.43%
ONI PRESS0.39%
ZENESCOPE ENTERTAINMENT INC0.30%
VALIANT ENTERTAINMENT LLC0.27%
ACTION LAB ENTERTAINMENT0.21%
ASPEN MLT INC0.21%
ANTARCTIC PRESS0.17%
ST. MARTINS PRESS0.16%
COFFIN COMICS0.15%
AVATAR PRESS INC0.15%
OTHER NON-TOP 202.11%

 

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS86400126
DC5928188
IMAGE COMICS4719066
DARK HORSE COMICS2413037
IDW PUBLISHING2211033
BOOM! STUDIOS2110031
VIZ MEDIA027027
DYNAMITE ENTERTAINMENT201021
SEVEN SEAS ENTERTAINMENT021021
ONI PRESS4307
OTHER NON-TOP 1010613122259
TOTAL38930423716

DC Comics Beat Marvel On Retail Marketshare-Per-Capita in February

About Rich Johnston

Head writer and founder of Bleeding Cool. The longest-serving digital news reporter in the world. Living in London, father of two. Political cartoonist.

twitter   facebook square   instagram   globe