Marvel Increases Marketshare Lead on DC for February 2019, Dynamite Jumps to Fifth Place

Marvel Comics was February's top publisher, leading in dollar share (40.20%) and unit share (44.48%) while DC was second, with a dollar share of 28.69% and unit share of 30.64%.

This compares to January where Marvel had dollar share (39.24%) and unit share (41.29%) with DC Comics on dollar share of (29.70%) and unit share (33.39%).

Marvel Increases Marketshare Lead on DC for February 2019, Dynamite Jumps to Fifth Place

Which means that Marvel Comics has upped their marketshare lead, while DC Comics has put it on, increases the gap from twelve points to ten points dollar share or fourteen points to eight points unit share.

That revereses the trend of DC closing the gap each month for the last few months, but Marvel staying comfortably ahead.

Marvel Increases Marketshare Lead on DC for February 2019, Dynamite Jumps to Fifth Place

Image Comics also puts on marketshare, getting closer to their more usual ten point share, and Dynamite Entertainment has jumped Boom and IDW to fifth place behind Dark Horse.

Also, while revenue was down month on month, that compares a four day month to a five day month. Overall, tear on year, comics are making more money in 20, almost 5% – but selling fewer copies, down by 1.6%.

The Batman Who Laughs #3 was the most-ordered comic book of February 2019, followed by two more Batman, the big revelations in Venom #11 and Heroes In Crisis, but the higher priced Uncanny X-Men Annual jumped everything but the Laughing Batman in terms of dollar revenue.

Among the premier publishers, Image Comics' The Walking Dead #188 ranked #28, BOOM! Studios' Buffy the Vampire Slayer #2 ranked #71, Dynamite Entertainment's Red Sonja #1 ranked #98, Dark Horse Comics' William Gibson's Alien 3 #4 ranked #133, and IDW Publishing's Sonic the Hedgehog #13 ranked #144.

Tom King and Mitch Gerads' critically-acclaimed Mister Miracle from DC was February's best-selling graphic novel. Marvel Comics had a strong month in February with seven titles among the top ten, led by Christos Gage and Clayton Crain's Spider-Geddon at #2. Chelsea Cain and Kate Miemczyk's Man-Eaters Volume 1 from Image Comics also made the top ten, ranked #7.

BBC Books' Doctor Who: Scratchmen, an original novel by beloved Doctor Who actor Tom Baker based on his 1970s screenplay, was February's best-selling book.

Based on the character from DC's Dark Nights: Metal currently starring in his own mini-series, the POP! DC Comics: The Batman Who Laughs Vinyl Figure from Funko, a PREVIEWS exclusive, was the best-selling toy product of February. Diamond Select Toys' Marvel Gallery: Squirrel Girl PVC Figure ranked #5. DC Collectibles had four products in the top ten, led by the DC Designer Series: Nightwing & Batman by Ryan Sook Statue at #6.

Based on the anime sensation, Shinobi 7's My Hero Academia: The Card Game was February's best-selling game product. Paizo Publishing had a strong month with four products in the top ten; the Pathfinder Pawns: Bestiary Box was their top product at #3. IDW Games had two products in the top ten, led by the Sonic the Hedgehog: Crash Course Board Game at #7.

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

40.20%

44.48%

DC

28.69%

30.64%

IMAGE COMICS

9.49%

9.30%

DARK HORSE COMICS

3.25%

2.58%

DYNAMITE ENTERTAINMENT

2.58%

2.35%

IDW PUBLISHING

2.55%

2.20%

BOOM! STUDIOS

2.38%

2.26%

VIZ MEDIA

1.78%

0.67%

ST. MARTINS PRESS

0.60%

0.16%

ONI PRESS INC.

0.56%

0.39%

OTHER NON-TOP 10

7.91%

4.96%

 

 COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

FEBRUARY 2019 VS. JANUARY 2019

COMICS

-21.31%

-18.10%

GRAPHIC NOVELS

-26.09%

-25.43%

TOTAL COMICS/GN

-22.71%

-18.65%

TOYS

-19.93%

-35.10%

FEBRUARY 2019 VS. FEBRUARY 2018

COMICS

-6.06%

-8.47%

GRAPHIC NOVELS

-3.16%

-8.47%

TOTAL COMICS/GN

-5.27%

-8.47%

TOYS

20.34%

18.44%

YEAR-TO-DATE 2019 VS. YEAR-TO-DATE 2018

COMICS

4.82%

-1.51%

GRAPHIC NOVELS

5.00%

-2.56%

TOTAL COMICS/GN

4.87%

-1.59%

TOYS

27.83%

39.44%

 

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

86

40

0

126

DC

59

28

1

88

IMAGE COMICS

47

19

0

66

DARK HORSE COMICS

24

13

0

37

IDW PUBLISHING

22

11

0

33

BOOM! STUDIOS

21

10

0

31

VIZ MEDIA

0

27

0

27

DYNAMITE ENTERTAINMENT

20

1

0

21

SEVEN SEAS ENTERTAINMENT

0

21

0

21

ONI PRESS

4

3

0

7

OTHER NON-TOP 10

106

131

22

259

TOTAL

389

304

23

716

 

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE BATMAN WHO LAUGHS #3

$4.99

DEC180539-MDC

2

BATMAN #64

$3.99

DEC180510-MDC

3

BATMAN #65

$3.99

DEC180515-MDC

4

VENOM #11

$3.99

DEC180962-MMAR

5

HEROES IN CRISIS #6

$3.99

DEC180521-MDC

6

AMAZING SPIDER-MAN #15

$3.99

DEC180951-MMAR

7

UNCANNY X-MEN #12

$3.99

DEC180906-MMAR

8

THE FLASH #64

$3.99

DEC180512-MDC

9

UNCANNY X-MEN #11

$7.99

DEC180896-MMAR

10

AVENGERS: NO ROAD HOME #1

$4.99

DEC180831-MMAR

 

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

THE BATMAN WHO LAUGHS #3

$4.99

DEC180539-MDC

2

UNCANNY X-MEN #11

$7.99

DEC180896-MMAR

3

BATMAN #64

$3.99

DEC180510-MDC

4

BATMAN #65

$3.99

DEC180515-MDC

5

VENOM #11

$3.99

DEC180962-MMAR

6

AMAZING SPIDER-MAN #16

$4.99

DEC180953-MMAR

7

HEROES IN CRISIS #6

$3.99

DEC180521-MDC

8

RETURN OF WOLVERINE #5

$4.99

NOV180950-MMAR

9

AMAZING SPIDER-MAN #15

$3.99

DEC180951-MMAR

10

UNCANNY X-MEN #12

$3.99

DEC180906-MMAR

 

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

MISTER MIRACLE TP (MR)

$24.99

OCT180598DC

2

SPIDER-GEDDON TP

$24.99

NOV181026MAR

3

INFINITY WARS TP

$34.99

NOV181024MAR

4

IMMORTAL HULK VOLUME 2: GREEN DOOR TP

$15.99

NOV181036MAR

5

MY HERO ACADEMIA VOLUME 17 GN

$9.99

DEC182240VIZ

6

DEADPOOL: SECRET AGENT DEADPOOL TP

$14.99

NOV180967MAR

7

MAN-EATERS VOLUME 1 TP

$12.99

DEC180123IMA

8

INFINITY GAUNTLET: DELUXE EDITION TP

$34.99

AUG181075MAR

9

CAPTAIN AMERICA VOL. 1: WINTER IN AMERICA TP

$17.99

NOV181022MAR

10

AMAZING SPIDER-MAN BY NICK SPENCER VOL. 2 TP

$15.99

NOV181033MAR

 

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

MISTER MIRACLE TP (MR)

$24.99

OCT180598DC

2

HE MAN & THE MASTERS OF THE UNIVERSE OMNIBUS HC

$150.00

JUL180761DC

3

CAPTAIN MARVEL/MS. MARVEL: A HERO IS BORN OMNIBUS HC

$100.00

AUG181069-MMAR

4

VENOMNIBUS HC VOL 02

$125.00

AUG181071MAR

5

INFINITY WARS TP

$34.99

NOV181024MAR

6

INFINITY GAUNTLET: DELUXE EDITION TP

$34.99

AUG181075MAR

7

SPIDER-GEDDON TP

$24.99

NOV181026MAR

8

STAR WARS BY JASON AARON OMNIBUS HC

$125.00

SEP180997MAR

9

MARVEL MASTERWORKS: LUKE CAGE POWER MAN VOL. 3

$75.00

AUG181073-MMAR

10

WONDER WOMAN BY PHIL JIMINEZ OMNIBUS HC

$75.00

AUG180663DC

 

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DOCTOR WHO: SCRATCHMAN HC

$23.99

DEC181681BBC

2

ALAN MOORE: WRITING FOR COMICS GN (MR)

$5.95

STAR18707AVA

3

FAST ENOUGH: BESSIE STRINGFIELD'S FIRST RIDE HC

$17.99

NOV181857LIO

4

JIM HENSON'S LABYRINTH: A DISCOVERY ADVENTURE HC

$14.99

OCT181271BOO

5

MARVEL SUPERHERO ADVENTURES: MIGHTY MARVELS SC

$4.99

DEC181953MAR

6

COMICS JOURNAL #303

$14.99

NOV181771FAN

7

WORLD OF READING: THIS IS CAPT MARVEL SC

$4.99

DEC181955MAR

8

GRIMM FAIRY TALES ADULT COLORING BOOK VOLUME 1

$12.99

OCT151871ZEN

9

BLOODBORNE OFFICIAL ARTWORKS SC

$44.99

MAR172148UDO

10

MARVEL: POWERS OF A GIRL HC

$16.99

DEC181952MAR

 

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

POP! DC HEROES: THE BATMAN WHO LAUGHS VINYL FIGUREJUN188595FUN

2

ONE-12 COLLECTIVE: MARVEL: IRON MAN STEALTH ARMOR FIGUREJUN178877MEZ

3

OVERWATCH: WIDOWMAKER FIGMAJAN188448GOO

4

FINAL FANTASY VII ADVENT CHILDREN PLAY ARTS KAI: CLOUD STRIFE & FENRIR FIGUREMAY188937SQU

5

MARVEL GALLERY: SQUIRREL GIRL COMIC PVC FIGUREAUG182582DIA

6

DC DESIGNER SERIES: NIGHTWING & BATGIRL BY RYAN SOOK STATUEJUL180809DC

7

OVERWATCH: JUNKRAT "CLASSIC SKIN" NENDOROIDMAY189432GOO

8

DC ESSENTIALS: NIGHTWING FIGUREAUG180673DC

9

DC ESSENTIALS: SHAZAM & BLACK ADAM ACTION FIGURE 2-PACKJUN180604DC

10

DC ESSENTIALS: HARLEY QUINN FIGUREAUG180675DC

 

TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

MY HERO ACADEMIA CARD GAMEJUL183082SHI

2

MARVEL HEROCLIX: EARTH X BOOSTER BRICKJUL188756NEC

3

PATHFINDER PAWNS BESTIARY BOXFEB168541PAI

4

TOME OF BEASTS HCJUN168476PAI

5

WORLD OF LAZARUS: MODERN AGE RPG CAMPAIGN SETTING HCMAR182717GRE

6

STARFINDER PAWNS: ALIEN ARCHIVE 2 PAWN BOXDEC183290PAI

7

SONIC THE HEDGEHOG: CRASH COURSE BOARDGAMEMAY180772IDW

8

INVADER ZIM: DOOMSDAY DICE GAMEAUG180835IDW

9

MAGIC THE GATHERING TCG: RAVNICA ALLEGIANCE BOOSTER PACKSAUG183195WIZ

10

STARFINDER ADVENTURE PATH: FIRE STARTERS PART 1DEC183289PAI

How does Diamond calculate the charts? It all starts at the comic book shop.

 

About Rich Johnston

Head writer and founder of Bleeding Cool. The longest-serving digital news reporter in the world. Living in London, father of two. Political cartoonist.

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