Posted in: Comics | Tagged: 2d, 3d, Comics, dc, marketshare, marvel, september

Marketshare Per Comic For September 2013 – DC Still Dominates, Depending How You Look At It

Published Fri, 04 Oct 2013 12:00:38 -0500

Last updated Fri, 08 Nov 2013 11:46:50 -0600

Last month I reported on Diamond's new policy to list how many titles each publisher has put out alongside their respective marketshare.

And how I was happy to do the necessary dividing to compare them. I also pointed out that Marvel and Dark Horse have pushed for this, as DC Comics have resisting. And this month we really see why.

NEW TITLES SHIPPED

PUBLISHER	COMICS SHIPPED	GRAPHIC NOVELS SHIPPED	MAGAZINES SHIPPED	TOTAL SHIPPED
DC ENTERTAINMENT	129	22	0	151
MARVEL COMICS	67	32	0	99
IMAGE COMICS	39	15	0	54
DARK HORSE COMICS	27	19	0	46
IDW PUBLISHING	32	12	0	44
DYNAMITE ENTERTAINMENT	31	5	0	36
BOOM! STUDIOS	19	6	0	25
AVATAR PRESS	8	2	1	11
VALIANT ENTERTAINMENT	7	2	0	9
EAGLEMOSS	0	0	4	4
OTHER PUBLISHERS	85	140	33	258

While the standard marketshare stats give DC Comics a massive lead for September, because Diamond counted 3D and 2D covers separately, DC Comics doesn't do so well in the Marketshare Per Comic version… so I've also made a version that treats the 2D and the 3D as the same thing. And they do much better there.

PUBLISHER (All figures %/1000)	DOLLAR SHARE PER COMIC	UNIT SHARE PER COMIC	DOLLAR SHARE PER ITEM	UNIT SHARE PER ITEM
DC	313	267	350	299
DC With 2D 3D Merged	525	408	587	456
Marvel	425	287	445	301
Image	176	127	180	130
Dark Horse	176	103	150	87
IDW	158	111	129	94
Dynamite	73	63	71	61
Boom	96	73	87	66
Avatar	110	80	90	65
Valiant	124	97	130	101

Indeed, if you count a comic with multiple covers as the same comic, Marvel and DC basically put out the same amount of comics in September, if you just remove 52 from DC's figure.

And per book, Boom, Avatar and Valiant all do better than Dynamite…

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