Billionaire Isaac Perlmutter is Chairman of Marvel Comics, a sizeable supporter of Donald Trump to the tune of millions, and is part of the Trump administration, working in veteran affairs. As a result, Marvel Comics has come under criticism from those hostile to the administration, and have talked about boycotting Marvel — some actually have done it. So there is clear sensitivity at the publisher about this issue now.
But digital marketing may not have got the message, as this ad for Marvel Unlimited, the digital comics streaming service shows…
"Unlike most leaders of today, Black Bolt leads his people by staying completely silent… What a concept!" Black Bolt, king of the Inhumans in Marvel comic books and TV shows, has a voice that can destroy planets so stays silent at all times.
Do you think they're talking about Trudeau? Macron? Carmen Yulín Cruz? That may be the argument that someone might be making to their superiors right now… but no, I think it's pretty clear it's a reference to President Donald Trump and his much-criticised loose lips on Twitter and on live microphones — unless it's an issue which doesn't hold his interest or may expose his shortcomings, and then he's as Black Bolt as all hell.
But hey, if it adds numbers to Marvel Unlimited, I don't think Perlmutter will mind. Money talks, after all. And billionaire shall speak unto billionaire.
Marvel did not respond to enquiries made earlier today.
Marvel Digital Comics Unlimited launched ten years ago this November, as a subscription service with over 2,500 comics available, and new comics added on a weekly basis. In 2009 Marvel launched an upgraded version of the comic viewer, dubbed the Marvel Digital Comics Unlimited Reader 3.0. The new digital comics reader added a number of new features including full screen mode, thumbnails for all pages, and easier ways of finding related titles. In March 2013, Marvel announced that the service would be renamed from Marvel Digital Comics Unlimited to Marvel Unlimited, and that the service would expand to iOS devices. And the service has ten times the number of comics available than when first launched.