It was meant to have been launched in February. Then in April. We speculated that Marvel Made might be Marvel Comics bringing some of their toys, statue, and licensing merch in house rather than just licensing it out to Mattel or Hasbro or whoever.
But instead it has been transformed into something else, in this time of global shutdown. Today, Marvel Entertainment unveiled the launch of Marvel Made, a new online platform powered by ReedPOP, the folk behind C2E2, ECCC, New York Comic Con, that will offer an exclusive line of Marvel products now that there are no comic book conventions to speak of. And they are launching with a limited-edition enamel pin set and collector's notebook bundle featuring art by Eisner Award-winning artist and comic book veteran Skottie Young, that would otherwise have been made available at San Diego Comic-Con. And or a price point that will ask, are the fans Marvel Made Of Money?
"Going back to its roots with Stan Lee, Marvel has always had a direct connection with its fans," said Dan Buckley, President of Marvel Entertainment. "Marvel Made continues that tradition by providing all True Believers with exciting and truly unique high-end collectibles that could only be created by the House of Ideas."
Each new Marvel Made product will be released on a limited-time basis throughout the year, just like it would have been if these were convention-only items. These products will be made with Marvel's partners and will be available for purchase through a mix of limited runs, flash sales, and minimum pre-orders.
"Over the years, Marvel fans have gotten more and more excited to collect the high-end exclusive merchandise we offer at conventions, festivals, and other special events, and we've received more requests than ever from our diehard fans for more ways to celebrate the Marvel Universe," said Mike Pasciullo, VP, Marvel Marketing & Communications. "Marvel Made is the next step in the evolution of our convention merchandise, which will expand that sense of community and deepen our relationship with fans – all while offering the same level of quality and exclusivity our fans know and love. We can't wait to unveil the rest of these items in the coming months."
They are also doing creator-themed bundles. The Skottie Young Premier Bundle ($199 + tax and shipping, limit 2 per customer, production limited to 2,500) includes:
- A limited-edition brand-new base set of ten enamel pins, featuring Black Widow, Captain America, Iron Man, Captain Marvel, and more
- Five additional bundle-exclusive enamel pins, featuring debut designs for Carnage (from Marvel Comics' Absolute Carnage), Jean Grey (from Marvel Comics' House of X), Advanced Suit Spider-Man (from Marvel's Spider-Man video game), and more
- An oversized hardcover notebook (8 ½" x 11") with facsimile art board sketch pages and a cover featuring an original illustration of the
- Advanced Suit Spider-Man, from Marvel's Spider-Man video game
- An exclusive Skottie Young variant cover of Excalibur #1, written by Tini Howard
The Blind Boxes will also be available at launch for $30, which include two random limited-edition enamel pins from Skottie Young's exclusive base set. Previously only available at select pop culture conventions, these Premier Bundles and Blind Boxes mark the first time these types of pins have been directly available to fans online. Fans can also collect the entire brand-new base set by purchasing any number of the Blind Boxes. That is, if they are Marvel Made Of Money.
"Ever since we started the pin sets five years ago, it's been so rewarding to see how excited fans get to see their Marvel Super Heroes come to life. I never expected these pins to take off like they did, and I'm floored each time they run out at a convention." said Young. "As a comic book writer and artist, I love sharing my passion for comics anywhere I can, and I hope fans will feel the same when they get the chance to show off these new pins from Marvel Made!"
Every purchase will include an exclusive variant comic book. The first 1,000 fans to order the Skottie Young Premier Bundle will also receive an additional limited-edition Excalibur #1 sketch variant comic book by Skottie Young.
Marvel Mastercard cardholders will also be eligible for an exclusive X-Men/Fantastic Four #1 Marvel Made variant by Skottie Young with the purchase of the Skottie Young Premier Bundle.