First comes love! Then comes marriage! Then comes Liam Sharp with the baby carriage! Copying their distinguished competition for the second time in recent memory, Marvel has partnered with Madefire to make their digital comics available on the Madefire app.
The happy couple announced the union with a tastefully produced video featuring a catchy melody:
In an EXCLUSIVE interview with THR, Madefire co-founder Liam Sharpe explained why publishers wanna get with madefire so badly, and also managed to slip in a book for his own motion comic, Mono:
"The way publishers have responded, I'd summarize — this isn't a quote from Marvel, it's common feedback — is, we want to reach more readers — obviously — and you guys are on platforms and places where, now that ComiXology is owned by Amazon, it's not as widely promoted or available. Apple is Apple, with iBooks. We're agnostic; we're on iOS, Windows, Android, Apple TV … We're free to roam, we're not allied to any of these forces. We have publishers saying, well, you have more reach, a great experience, and they also care that we care. It's helps that, in addition to being the CEO of the company, I'm also the creator of the Motion Book Mono; it shows that we really care about graphic fiction, which really matters to them. We want to see the next 100 years of graphic fiction be what it can be, not just reflecting what the last 100 years have been, as amazing as it's been."
Marvel is so excited about Madefire that they even trotted out Marvel President Dan Buckley to make the ceremonial complimentary press release comment:
"We are truly excited to bring our fans closer to the Marvel brand by adding our feature collections and graphic novels to Madefire. Madefire's platform is the perfect addition to our digital portfolio. Their award-winning technology is an excellent complement to that portfolio, allowing us to reach more fans and broaden our digital comics offering."
You can start enjoying Marvel's books on Madefire (or hate-reading them for YouTube show prep) on your smartphone or tablet today!