DC Comics Maintain Marketshare Against Marvel In June, After May's Rises As Harley Quinn Beats New Superman Team And Original Sin

Last month we pointed out DC Comics had increased their marketshare of the direct comics market against Marvel in May, after a number of months suffering in the low twenties.

In May, DC Comics basically maintained that, their dollar share dropping from 30.04% to 29.88% an their unit share dropping from 33.52% to 33.20%. Not even a half point drop for either. While Marvel's dollar share has also dropped from 34.38% to 33.71% and their unit share from 36.46% to 35.68%, reducing their lead on DC.

This is the real impact of the weeklies on DC's sales, giving them four to five strong books a month and four five mid level books while cancelling some of the lesser performing titles. Result? Marketshare. But also in a month that dropped around 2-3% on May's comics sales – and both were four week months.

Worth also noting that the Geoff Johns and John Romita Jr relaunch of Superman that was heavily promoted, was beaten by Harley Quinn #7 – which also beat one of the issues of Original Sin. How long before we get a Harley Quinn weekly?

So who has grabbed the missing digits?

Well, Image gets a little, their dollar share jumps slightly from 8.86% to 8.93% but their unit share jumps from 9.96% into double digits with 10.51%. Boom and Dynamite get a little but also up in marketshare are the collective number of small publishers. It's only by a little bit it makes a difference even at the top of the marketshare chart.

Aside from that DC and Marvel divide the comic top ten between them with Walking Dead getting a look in. But in the collection top ten, Image Comics dominates again but with Afterlife With Archie topping the charts – when was the last time an Archie collection debuted so high?

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS33.71%
DC COMICS29.88%
IMAGE COMICS8.93%
IDW PUBLISHING5.60%
DARK HORSE COMICS5.57%
DYNAMITE ENTERTAINMENT2.62%
BOOM! STUDIOS2.52%
VALIANT ENTERTAINMENT LLC1.20%
AVATAR PRESS INC1.10%
ARCHIE COMIC PUBLICATIONS0.93%
OTHER NON-TOP 107.94%
UNIT MARKET SHARE
PUBLISHERSHARE
MARVEL COMICS35.68%
DC COMICS33.20%
IMAGE COMICS10.51%
DARK HORSE COMICS4.89%
IDW PUBLISHING4.45%
BOOM! STUDIOS2.52%
DYNAMITE ENTERTAINMENT2.30%
VALIANT ENTERTAINMENT LLC1.27%
AVATAR PRESS INC0.81%
ZENESCOPE ENTERTAINMENT INC0.70%
OTHER NON-TOP 103.68%

NEW TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL SHIPPED
DC ENTERTAINMENT77281106
MARVEL COMICS78240102
IMAGE COMICS5310063
DARK HORSE COMICS3623059
IDW PUBLISHING4316059
BOOM! STUDIOS287035
DYNAMITE ENTERTAINMENT239032
AVATAR PRESS97016
ZENESCOPE ENTERTAINMENT112013
RANDOM HOUSE011011
OTHER NON-TOP 106610934209

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
JUNE 2014 VS. MAY 2014
COMICS-3.19%-1.31%
GRAPHIC NOVELS-3.36%2.93%
TOTAL COMICS/GN-3.25%-0.99%
JUNE 2014 VS. JUNE 2013
COMICS-2.93%-4.51%
GRAPHIC NOVELS8.09%10.26%
TOTAL COMICS/GN0.33%-3.46%
YEAR-TO-DATE 2014 VS. YEAR-TO-DATE 2013
COMICS-1.43%-6.36%
GRAPHIC NOVELS2.93%5.41%
TOTAL COMICS/GN-0.08%-5.46%
SECOND QUARTER 2014 VS. FIRST QUARTER 2014
COMICS14.13%11.07%
GRAPHIC NOVELS13.59%2.88%
TOTAL COMICS/GN13.96%10.34%
SECOND QUARTER 2014 VS. SECOND QUARTER 2013
COMICS3.90%-1.29%
GRAPHIC NOVELS4.33%1.25%
TOTAL COMICS/GN4.04%-1.09%

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEVENDOR
1BATMAN #32$3.99DC
2AMAZING SPIDER-MAN #3$3.99MAR
3ORIGINAL SIN #3$3.99MAR
4HARLEY QUINN #7$2.99DC
5SUPERMAN #32$3.99DC
6ORIGINAL SIN #4$3.99MAR
7AMAZING SPIDER-MAN #1.2$3.99MAR
8JUSTICE LEAGUE #31$3.99DC
9THE WALKING DEAD #128 (MR)$2.99IMA
10DETECTIVE COMICS #32$3.99DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEVENDOR
1AFTERLIFE WITH ARCHIE VOL. 1: ESCAPE FROM RIVERDALE TP$17.99ARC
2NIGHT OF THE LIVING DEADPOOL TP$16.99MAR
3VELVET VOLUME 1: BEFORE THE LIVING END TP (MR)$9.99IMA
4SAGA VOLUME 3 TP (MR)$14.99IMA
5SAGA VOLUME 1 TP (MR)$9.99IMA
6SUPERIOR SPIDER-MAN VOL. 6: GOBLIN NATION TP$19.99MAR
7BATMAN & ROBIN VOL. 3: DEATH OF THE FAMILY TP$14.99DC
8INJUSTICE: GODS AMONG US VOLUME 1 TP$14.99DC
9INJUSTICE: GODS AMONG US VOLUME 2 HC$19.99DC
10SAGA VOLUME 2 TP (MR)$14.99IMA

TOP 10 BOOKS

RANKDESCRIPTIONPRICEVENDOR
1JIM HENSON'S THE DARK CRYSTAL: THE NOVEL HC$19.99BOO
2NEIL GAIMAN: THE TRUTH IS IN A CAVE IN THE BLACK MOUNTAINS: AN ILLUSTRATED NOVELLA HC$21.99HAR
3EVE: TRUE STORIES HC$12.99DAR
4THE WALKING DEAD VOL. 3: THE FALL OF GOVERNOR PART 1 SC$14.99ST.
5THE SHADOW DOUBLE NOVEL VOLUME 85 SC$14.95SAN
6PLANET OF THE APES MINIATURE BOOK KIT$12.95RUN
7LEGEND OF ZELDA: HYRULE HISTORIA HC$34.99DAR
8MY LITTLE PONY: FRIENDSHIP IS MAGIC COLLECTOR POSTER BOOK$20.00HAC
9NEIL GAIMAN: CHU'S FIRST DAY OF SCHOOL HC$17.99HAR
10THE QUOTABLE DOCTOR WHO: WISE WORDS FROM ACROSS TIME & SPACE HC$19.99HAR

TOP 10 TOYS

RANKDESCRIPTIONVENDOR
1DC COMICS BOMBSHELLS: BLACK CANARY STATUEDC
2DC COMICS: THE NEW 52 JUSTICE LEAGUE 7-PACK BOX SETDC
3BATMAN BLACK & WHITE: HARLEY QUINN STATUEDC
4MARVEL SELECT: AMAZING SPIDER-MAN 2 ACTION FIGUREDST
5MARVEL SELECT: DEADPOOL ACTION FIGUREDST
6DC COMICS DESIGNER SERIES 1: NIGHTWING BY CAPULLO FIGUREDC
7DC COMICS COVER GIRLS: POISON IVY STATUEDC
8MARVEL SELECT: RED HULK ACTION FIGUREDST
9DC COMICS: THE NEW 52: EARTH-2 THOMAS WAYNE BATMAN FIGUREDC
10DC COMICS: ARMORED WONDER WOMAN BISHOUJO STATUEKOT

TOP 10 TOYS

RANKDESCRIPTIONVENDOR
1RISK LEGACYHAS
2MY LITTLE PONY CCG: CANTERLOT NIGHTS BOOSTER PACKSENT
3STAR WARS X-WING: TANTIVE IV EXPANSION PACKFAN
4MONOPOLY: THE WALKING DEAD SURVIVAL EDITIONUSA
5MAGIC THE GATHERING TCG: MODERN EVENT DECKWIZ
6GODZILLA SERIES ONE MINI-FIGURESNEC
7ADVENTURE TIME CARD WARS PACK 2: B-MO VS. LADY RAINICORNCRY
8PATHFIDER BATTLES: REIGN OF WINTER BOOSTER BRICKNEC
9TICKET TO RIDE 10TH-ANNIVERSARY EDITIONDOW
10MY LITTLE PONY CCG: CANTERLOT NIGHTS THEME DECKENT
dollar-share

Dollar Market Share – June 2014

unit-share

Unit Market Share– June 2014

About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.

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