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French Disgust Over McDonalds. What's New? Asterix…

Asterix The Gaul is possibly one of the most successful comic book creations of all time. Starring two French villagers in the year 50 BC defending their way of life against the encroaching Roman hordes, it sends them around the world, culture clashing and anachronism exacerbating, it a way that satires both other nations and the French attitude to them, with a combination of blatant punnery and savage wit. It also looks damn fine, reads well and above all is possibly the most French thing in existence.

Which is why this new poster ad has caused such furore.

Asterix, Obelix and the rest of the village are seen reprising the familiar end-of-book scene, where the whole village gather for a feast, the musicless village bard Cacofonix, as usual, trussed up so as not to spoil the fun.

Except instead of a village table, it's a McDonalds restaurant. The slogan reads "Come as you are"

Despite their ubiquitousness in the country, there is a deep seated anger against McDonalds from the most patriotic, seen as an American colonisation of tastebuds, and an appeal to easy, bland food in the face of something they feel proud of, French cuisine. McDonalds is a common butt of jokes and protest, even as new restaurants open up.

However, it appears this is not the first time, McDonalds launched a series of sandwiches in 2002 in conjunction with an Asterix movie – and there was the same furore then. All that happens is… that people eat more burgers.

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