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Not Paying Peanuts For Peanuts
United Media Licensing, which owns the licensing rights to Snoopy, Charlie Brown and the rest of the "Peanuts" gang have been sold by owner E.W. Scripps Co to Iconix Brand Group Inc, best known as owner and licensor of the Joe Boxer brand as well as London Fog, Starter and Mudd.
They paid $175,000,000.
The Charles Schulz estate will have 20% ownership of this new entity, though they ahve had to buy their way in. The company also licenses the likes of Dilbert and Fancy Nancy, but Peanuts, Snoopy and Charlie Brown make up the majority of its income.
Scripps will continue to syndicate the comic strips and editorial features however.
Iconix has stated it expects Peanuts licensing to generate revenue of $75 million a year…
That's some revenue stream, Charlie Brown.
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