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Is Matt Smith's Burberry Ad a Christmas Treat or the Beginning of a Horror Film?

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Matt Smith, Naomi Campbell, M.I.A. and Kristin Scott Thomas 'star' in the new Burberry TV ad for Christmas. And it's a bloody weird one, even considering it's for the store and clothing brand Burberry.

A bunch of slebs in a cafe, on the tube, at a dinner party, watching TV (including Naomi Campbell with her head on her mum's knee) to a choralist version of Merry Christmas with all manner of echoes and minor keys.

Is this how you sell Burberry? Or it the beginning to a new horror movie where everyone wears Burberry? Better to show the bloodsplatter I guess…

A collaboration with artist and photographer Juno Calypso, starring Matt Smith, M.I.A., Kristin Scott Thomas, Naomi Campbell and Valerie Morris-Campbell.

Juno explores the dance between the reality and fantasy of a very British Christmas, drawing on her own experiences and rituals; from the unpredictable British weather to family togetherness, delayed trains to festive feasts

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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