Posted in: Comics | Tagged: barbie, Comics, entertainment, mattel, nuremberg toy fair, power princess, superhero

Superhero Barbie. Because Girls Don't Want To Defeat Evil, They Want To Make Them Their Friends

Published Wed, 28 Jan 2015 13:30:14 -0600

Last updated Wed, 28 Jan 2015 13:42:53 -0600

At The Nuremberg Toy Fair (and yes, it does really sound sinister) Mattel unveiled a new Barbie doll line, that of Power Princess Barbie.

Because she's a princess. But she's also a superhero.

[youtube]https://www.youtube.com/watch?v=bUK6hcqkW-U[/youtube]

[youtube]https://www.youtube.com/watch?v=x_5Fry-rb38[/youtube]

[youtube]https://www.youtube.com/watch?v=kUz5gMX0tME[/youtube]

IdleHands has the press release.

"The world of superheroes has historically been tailored to boys where 'the good guys beat the bad guys," said Lori Pantel, Vice President, Global Brand Marketing for Barbie. "But we know that girls, too, enjoy empowered heroes but seek an outcome where the perceived bad characters transform to good and friendship is the lasting result. We thought it was time they were inspired by a new superhero that is playful, has extraordinary abilities and also uses her powers of forgiveness and friendship to defeat her foe – in a way that only Barbie can."

Apparently girls "don't want to defeat evil, they want to work as a team to convert that evil enemy to their friend." This, at Nuremberg.

I can hear the teeth of DC Women Kicking Ass grinding as I type….