James Tynion IV was asked if he would write the X-Men as a horror comic, and he was measured in his response, at least, initially.
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Is This The Worst Comics PR Piece Ever Released?
You have a new X-Men #1 on the stands. It's a hit. There are some complaints, bemoaning the whole vampires/mutants thing, but aren't there always? Anyway, you want to promote the second issue to get more people on board. Let them know how good the book is. And let them know what a problem the X-Men team are facing. Should be easy, as long as you don't have any phrases that could be taken two ways, and maybe suggest that the comic isn't very good.
Oh Marvel.
"Is there a copywriter in the house? We need a copywriter stat!"
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