How The French Promote Garth Ennis' Crossed

I was party to a number of Avatar Press international licences over the past two years, especially in France. It's a big comics market, publishers pay more for licenses there than in any other country, and competition is fierce. The French language rights to Crossed by Garth Ennis and Jacen Burrows went to a publisher who has gone to wonderful lengths publishing rather classy volumes of what is, let's be fare, a litany of human filth.

But how to promote a comic to the French press? Something classy, something erudite, something high minded. Like a clingfilmed supermarket-style tray full of blood and a knife.

How The French Promote Garth Ennis' Crossed

Yeah that will do it. And here's how the company involved did it as well…

How The French Promote Garth Ennis' Crossed

How The French Promote Garth Ennis' CrossedHow The French Promote Garth Ennis' CrossedHow The French Promote Garth Ennis' Crossed How The French Promote Garth Ennis' Crossed

Thanks to Comics Place.

About Rich Johnston

Head writer and founder of Bleeding Cool. The longest-serving digital news reporter in the world. Living in London, father of two. Political cartoonist.

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