All Japanese 7-Eleven Pull Adult Manga From Shelves Ahead of Tokyo Olympics

This year sees the Rugby World Cup come to Japan, as well as the Tokyo Olympics. In anticipation of a new influx of tourism, convenience chain store 7-Eleven Japan and their biggest rival Lawson have decided to clean up their image a tad.

And, as a result, will be pulling 'adult magazines' from their shelves, a large share of which of which are pornographic manga titles.

Japan is expecting a record year for tourist numbers, and are trying to cater for an audience that might appreciate not having eye-level hentai when they buy their Coca-Cola.

In a message to Reuters, 7-Eleven Japan stated "In the past, 7-Eleven was mostly used by male customers to buy beverages and fast food, and our product assortment was designed accordingly. In order to create a proper shopping environment for all our customers, we decided to stop handling sales of adult magazines" citing "the increasing number of foreign customers during the upcoming Rugby World Cup and the Olympics."

Currently, 90% of such stores sell such material buy that is now expected to plummet. Whether that changes after the Rugby and Olympics… that's a different matter. Certainly the demographic of Rugby fans is closer to those stores' traditional demographic…

All Japanese 7-Eleven Pull Adult Manga From Shelves Ahead of Tokyo Olympics
Photo by Maksym Kozlenko

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About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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