Marvel Comics Drops Retailer Exclusive Covers In October From Eight To Two

For the last few months, Marvel Comics has kept the number of retailer exclusive covers it offers to around five to eight. Each gives individual retailers the opportunity to get a cover specifically for their store and nowhere in else, in return for ordering several thousand copies of the issue. It can provide the retailer with a collectible or a promotional giveaway, while bumping up the publisher's orders for the title. It is, however, for both parties, a costly way to do business.

For much of 2017, Marvel Comics has been making seven to eight titles available for such treatment. But in October, there's only two. And neither of them are of the Marvel Legacy relaunch titles where much attention has been focused. Instead, it's the first issues of mini-series, Punisher: The Platoon #1 by Garth Ennis and Goran Parlov and Deadpool Vs Old Man Logan #1 by Declan Shalvey and Mike Henderson. Only the Irish writers get retailer exclusives in October?

Marvel Comics Drops Retailer Exclusive Covers In October From Eight To Two

(W) Garth Ennis (A/CA) Goran Parlov
By the time the Punisher was born in Vietnam, Frank Castle had already become a dark legend of the battlefield. Stories about him were told in whispers, if at all. Now the legendary Punisher team of Garth Ennis and Goran Parlov (PUNISHER MAX, FURY MAX) brings the first of those stories to light: the tale of Frank Castle's first command, and his first kill. Don't miss this epic new series!
MAX/Parental AdvisoryIn Shops: Oct 04, 2017
SRP: $3.99

(W) Declan Shalvey (A) Mike Henderson (CA) Ron Lim
What do you get when you cross a regenerative, cranky, old X-Man with a regenerative, wacky Wade Wilson? DEADPOOL VS. OLD MAN LOGAN! Writer DECLAN SHALVEY (DEADPOOL, MOON KNIGHT) and Mike Henderson (SECRET WARS: BATTLEWORLD, Nailbiter) are teaming up to team up Marvel's deadliest heroes together in their own series! James "Logan" Howlett is after a newly discovered Omega-Level mutant, and he just won't let Deadpool help. So, naturally, Deadpool vows to outmatch his newly marked enemy for the entirety of his mission!
Parental AdvisoryIn Shops: Oct 18, 2017
SRP: $3.99

About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.

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