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Marketshare Per Comic For October 2013 – Marvel Takes The Lead

Recently I reported on Diamond's new policy to list how many titles each publisher has put out alongside their respective marketshare.

And how I was happy to do the necessary dividing to compare them. So here is the marketshare per individual comic, or individual items (counting collections and magazines as well as single comics)

PUBLISHER (All figures %/1000) DOLLAR SHARE PER COMIC UNIT SHARE PER COMIC DOLLAR SHARE PER ITEM UNIT SHARE PER ITEM
MARVEL 391 431 267 298
DC COMICS 310 332 240 257
IMAGE 156 183 121 142
DARK HORSE 141 95 123 83
IDW 130 103 81 64
BOOM! 73 71 66 63
ARCHIE 63 56 46 41
DYNAMITE 61 63 58 60

Compared to the usual figures, which had Marvel and DC level pegging, when you look at marketshare per comic, you see Marvel ahead in all categories, Dark Horse ahead of IDW and both Boom and even Archie doing better than Dynamite. Even if the official chart paints a different picture of how each title's books are behaving.

In comparison, here is the marketshare for the publishers as a whole.

RETAIL MARKET SHARE
PUBLISHER SHARE
DC COMICS 31.02%
MARVEL COMICS 30.47%
IMAGE COMICS 9.26%
IDW PUBLISHING 6.27%
DARK HORSE COMICS 5.36%
DYNAMITE ENTERTAINMENT 2.47%
BOOM! STUDIOS 1.84%
EAGLEMOSS PUBLICATIONS LTD 1.40%
ARCHIE COMICS 1.01%
AVATAR PRESS INC 1.01%
OTHER NON-TOP 10 9.88%
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 33.63%
DC COMICS 33.15%
IMAGE COMICS 10.85%
IDW PUBLISHING 4.96%
DARK HORSE COMICS 4.70%
DYNAMITE ENTERTAINMENT 2.54%
BOOM! STUDIOS 1.78%
ARCHIE COMICS 1.24%
ZENESCOPE ENTERTAINMENT INC 0.93%
AVATAR PRESS INC 0.90%
OTHER NON-TOP 10 5.33%

 


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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