Something is Wrong with Marvel's Immortal Hulk Solicits for March

It looks like either Roxxon has taken over the solicits for Immortal Hulk in March, or else Marvel is about to embark on their biggest trademark battle yet. The solicit for Immortal Hulk #32 in March has a trademark slapped on everything. Xemnu. Earth. Incredible Hulk. You. Robert Banner. "The Strangest Man of All Time."

IMMORTAL HULK #32
AL EWING (W) • JOE BENNETT (A) • Cover by ALEX ROSS
SPIDER-WOMAN VARIANT COVER BY PATCH ZIRCHER
• The gentle giant XEMNUTM has come to EARTHTM to fight evil – as the INCREDIBLE HULKTM!
• And YOUTM can join him –  as he battles ROBERT BANNERTM, the STRANGEST MAN OF ALL TIMETM!
•  (HULKTM is a trademark of ROXXON ENERGYTM. For a brighter tomorrow.)
32 PGS./Rated T+ …$3.99

Marvel Comics Full March 2020 Solicitations

But the solicit for Immortal Hulk #33 seems to go even further off the rails. For the 750th issue in Hulk legacy numbering, the solicit still contains the trademarks, but now some letters have been replaced by percent signs, ampersands, or pound signs. Plus, there's the repeated phrase, "something is wrong." Should we send help to some poor Marvel intern chained to a desk in the editorial department and forced to churn out solicits about how every issue of every comic will change everything forever? Or is there something we should read into the storyline?

Check out the solicit below.

IMMORTAL HULK #33
AL EWING (W) • JOE BENNETT (A) • Cover by ALEX ROSS
VARIANT COVER BY JOE BENNETT
VIRGIN VARIANT COVER BY ALEX ROSS
VARIANT COVER BY LOGAN LUBERA
VARIANT COVER BY RON LIM
SPIDER-WOMAN VARANT COVER BY CORY SMITH
HIDDEN GEM VARIANT COVER BY WALTER SIMONSON
VARIANT COVER BY Steve Skroce
PURPLE VARIANT COVER ALSO AVAILABLE
• Celebrating 750 ISSUES of the INCREDIBLE H%LKTM! Something is wrong. Something has compromised the simulacrum.
• EXTRA-SIZE HULK-SM&SHING ACTIONTM! Banner is refusing to yield. Something is wrong.
• PL#S! ENTER – THE THOUGHTFUL MAN! Something is wrong. Something is wrong. Something is wrong.
56 PGS./Rated T+ …$5.99

In an additional meta note, we'll point out that the solicit for Immortal Hulk #33 has actually changed since it was first revealed ahead of the solicits earlier this month. Then, all of the letters were intact, and there were no TMs. Here's what it looked like then:

Celebrating 750 ISSUES of the INCREDIBLE HULK! Something is wrong. Something has compromised the simulacrum.

EXTRA-SIZE HULK-SMASHING ACTION! Banner is refusing to yield. Something is wrong. PLUS! ENTER…THE THOUGHTFUL MAN!

Something is wrong. Something is wrong. Something is wrong.

About Jude Terror

A prophecy says that in the comic book industry's darkest days, a hero will come to lead the people through a plague of overpriced floppies, incentive variant covers, #1 issue reboots, and super-mega-crossover events.

Scourge of Rich Johnston, maker of puns, and seeker of the Snyder Cut, Jude Terror, sadly, is not the hero comics needs right now... but he's the one the industry deserves.

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