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The Standees, The Pins, The Exclusives – How Marvel Makes Champions The #1 Comic In October

It appears to be Marvel Comics' plan to make Champions #1 by Mark Waid and Humberto Ramos the best-selling comic book in October. In an interview with retailer magazine, Diamond Daily, Marvel SVP David Gabriel said,

Champions, Champions, Champions, Champions and Champions!!!! We're thrilled to have the "Champions" name back at home with Marvel and we're bringing some great creators in Mark Waid and Humberto Ramos to the flagship title of Marvel NOW! Not to mention 5 of our top characters right now teaming with Viv Vision, in her first appearance outside the critically acclaimed Vision series.

It is critically acclaimed. We've been some of the critics acclaiming it. He continued.

Champions, Champions, Champions, Champions, Champions! If I sound like a broken record, it's only because we're putting a lot of muscle behind our next great franchise.

This is how they are going to do it. Retailers who match 200% of a retailer's order of All-New All-Different Avengers #9, the one that featured the first new Wasp, will get 15% extra discount. 175% will get 10% extra and 150% will get 5% extra off.

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Those who match 200% can then order on top of that the Skottie Young cover, the Champions Variant cover,  Hip Hop, Blank, both the Spider-Man and Hulk and the Johnny Blaze John Tyler Christopher action figure covers.

They can also get the Champions party gear, 100 postcards, 20 lithographs, Champions pins….

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The standees…

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…the window cling…

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any of the Jay P Fosgitt Party variant cover…

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And one copy of the Party variant.

While the Alex Ross cover is 1:100.  The Captain America 75th anniversary cover is 1:50. And a 1:1000 variant – no details but could the odds be it's by Joe Quesada? He does do these…

Oh and the exclusive retailer cover availability, which adds 3000 to 4500 on for each comic shop that picks it up

The only things that can get in the way? Teen Titans #1. The Clone Conspiracy #1. Civil War II #7. But they don't have a lot of the things that Champions has – specifically that retailer exclusive cover.

I wonder what Loot Crate will be up to in October?


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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