Most publishers these days are keen to sell out their issues and rush back to press as soon as possible. The downside, however, is that it can take several weeks for new printings to make it from the printer to Diamond to stores.
So Valiant is presenting a solution to that problem with the new X-O Manowar #1 by Matt Kindt and Tomas Giorello, which managed to reach back-order status at Diamond last week hours after the issue went on sale.
The publisher has arranged to fill outstanding back-orders for X-O Manowar #1 at Diamond with first printings pulled from the Valiant's own personal reserve – a cache that it had set aside to be sold during the upcoming convention season – while supplies last.
Translation: If you want a first printing of the new X-O Manowar #1, don't wait to grab one at a convention this summer. Head to your local shop sooner rather than later.
Valiant Publisher Fred Pierce said "We knew that X-O Manowar #1 would be our biggest new series launch of 2017, but even with an exceptionally large overprint of the first issue, we exhausted a month's worth of supply in just under 48 hours. To make sure that our retail partners do not have to wait the weeks that it would normally take to have the issue reprinted, shipped to Diamond and then on to them, we are taking the unprecedented step of tapping Valiant's own supply for the upcoming summer convention season and will be filling backorders with them effective immediately.
"Valiant is dedicating all of its available resources to X-O Manowar's success, and we want fans and retailers to know that we've redoubled our efforts to get the first issue back onto shelves as quickly as possible."
Valiant has also announced an X-O Manowar #1 Second Printing, which will hit shelves on April 26th with X-O Manowar #2 and looks like this:
My eyes! My eyes! It burns!!!