Posted in: Comics | Tagged: Batman, Comics, dennis barger, entertainment, retailer, wolverine

The Statistics Of Batman Vs Wolverine From A Retailer Perspective

Wonderworld Comics retailer Dennis Barger posted his take on September sales in the light of Bleeding Cool's statistical analysis. And he revealed some retailer truths. He posts,

Take Batman 3D versus Death Of Wolverine shiny #1.

In my store we ordered 100 of both….

Batman 3D cost us $187.50 for 100 copies, Death Of Wolverine #1 cost us $149.70 for 100 copies. We normally sell 20 Wolverines and 30 Batman so both of these orders were a risky decision.

Batman sold 37 copies at 4 bucks a piece for a whopping 148 dollars in sales. That's is a loss of 40 dollars and I'm stuck with 63 copies that fellow retailers are already dumping at $1 each.

However, Wolverine sold as of right now 60 copies. (3 times what it normally sells) at 5 bucks a piece for a total of 300 dollars, that's a 150.50 profit. I still have 40 left to sell and folkies are still coming in for them (just sold  1 already today).

Retailers have entirely lost faith in DC, even their best books have very little momentum and taking any risk on them at this point is the worst decision any retailer can make. Many retailers still hate Marvel for things that happened 20 years ago but they are still the most sound investment any retailer can make out of the big 2 (or big 1 1/2).

Make mine Marvel, because they keep making me money, that unfortunately just pays off DC losses.

Death Of Wolverine, as we previously reported, had seriously strong discount promotions for retailers to order heavy, which Barger seems to have done.

So Marvel will be giving retailers a third off their cost of ordering Death Of Wolverine #1 if they order 275% of their orders of All-New X-Men #25.

Which also held strong for the other issues. Which means that if retailers order the same of each, or even less of Batman, while retailers would make more money from Wolverine, DC Comics would make more money from Batman…

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