One-man-marketing-team Dwayne Johnson is at it again. Whenever he is part of a movie, the studio must breathe a sigh of relief because he does most of their marketing for them via his Instagram page. It's not a bad thing, but it is interesting. This could be the future when it comes to movie marketing where, if the star is big enough, maybe you need to do a little less marketing that actually costs money. Johnson has shared another image from the upcoming spin-off from the Fast and Furious franchise Hobbs and Shaw to his Instagram page. This one featuring Johnson, Jason Statham, and Idris Elba.
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An exclusive lil' taste of biggest showdown the summer has ever seen. The Outlaw Lawman, HOBBS. The International Spy, SHAW. The Baddest Bad Guy the Fast & Furious franchise has ever had, BRIXTON. We're either gonna get along or we get it on. Fuuuck gettin' along, gettin' it on is way more fun. On a biz note, this film has been a fun one to produce and our 🌎 audience is gonna have an absolute blast this summer. #FastAndFuriousPresents #HobbsAndShaw @sevenbucksprod @hhgarcia41 📸
Production for Hobbs and Shaw started production last September, it'll be directed by David Leitch, and it has a release date of July 26th, 2019. The movie is set to star Dwayne Johnson, Jason Statham, Vanessa Kirby, Eiza Gonzalaz, and Idris Elba. The Fast and Furious series has made $5.1 billion in the worldwide box office and has been keeping the lights on at Universal Pictures since 2001.