In a demonstration of avant-garde guerilla publicity techniques, Michael Sweater has been tweeting at Bleeding Cool once every 12 hours until the website publishes an exposé on Good Boy! Magazine, a new "alternative comics Shonen Jump" edited by Sweater and Benji Nate.
https://twitter.com/PleaseKeepWarm/status/1028117658523328512
As if Bleeding Cool, a pillar of the comic book "journalism" community, could be intimidated[...]