Here's a little more info on the cereal from the company.
Credit: Kellogg's
Kellogg's Minecraft Creeper Crunch Cereal extends a delicious experience beyond the breakfast table! Inside every box is a code that unlocks one of ten in-game clothing items, allowing Minecraft's users to customize their characters head-to-toe with cloaks, jackets and more!1 Typically only available through[...]
