You mentioned that Rock Bottom got comics from Phil Seuling's Seagate in those early days I'd love to hear a little bit about comics distribution in the 1970s from a retailer's perspective.
Getting comics from Seagate was so much better than trying to work with a local vendor, because you couldn't get what you need or[...]
phil seuling Archives
Mind you neither do many comic shops these days
Marvel first took its fledgling steps into the direct market, in the seventies, selling their comics non-returnably to Phil Seuling and his Seagate Distribution, letting comic shops order individual quantities of the comics they wanted and getting them to the shelves fast – a real novelty at[...]
Returns weren't bad, but you paid for them first and then got a refund two months later for your unsold copies – the retailer was making returns every single week of the things he would never, ever, sell.
There had to be some way for the publisher to get more power over the distributors?
Along[...]