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The Boys: Homelander Is All Smiles in Vought's New Big Game Ad

In The Boys universe, Homelander & The Seven are all smiles in Vought's big-game ad that it claims was deemed "too patriotic for TV."

The last time we checked in with how things were going with the fourth season of EP/Showrunner Eric Kripke's The Boys, Call of Duty: Modern Warfare 3/Season 1 Reloaded was giving us some legit concerns about Valorie Curry's Firecracker (joining the team this season, alongside Susan Heyward's Sister Sage). But it's Super Bowl LVIII weekend, so we can take a break from all of those worries to enjoy a little football – or so we thought. Claiming it won't be aired because it's "too patriotic," Vought International rolled out its "Big Game Ad" that had a whole lot less to do with football and a whole lot more to do with repairing Homelander (Antony Starr) & The Seven's public image – and push some units of Turbo Rush in the process…

Now, here's a look back at the official fourth season teaser for Prime Video's The Boys, landing on streaming screens in 2024:

The world is on the brink. Victoria Neuman is closer than ever to the Oval Office and under the muscly thumb of Homelander, who is consolidating his power. Butcher, with only months to live, has lost Becca's son as well as his job as The Boys' leader. The rest of the team are fed up with his lies. With the stakes higher than ever, they have to find a way to work together and save the world before it's too late.

The Boys Showrunner/EP Eric Kripke Discusses Season 4 & Beyond

In a previous interview during the early stages of work on the fourth season, Kripke covered a ton of topics in his interview with Variety (check out the complete interview with a ton of other details here), with highlights focused on Butcher (Urban), Ryan (Cameron Crovetti), Queen Maeve (Dominique McElligott), Starlight (Erin Moriarty), Soldier Boy (Ackles), and Black Noir (Nathan Mitchell):

So Should We Be Expecting Ryan to Go "Brightburn"? "Ryan is a really important piece of the story because he's half Becca, half Homelander. If Butcher can figure out how to get his shit together and get the kid back, that could be the single best weapon they have against Homelander. But vice versa. If Homelander wins the kid over, that's apocalyptic because then there's two Homelanders. It's like a child drama with apocalyptic stakes. It's like 'Kramer vs. Kramer' meets 'Avengers: Endgame.' So that will be a really rich story moving forward."

How Will Butcher React to Knowing He's on a "Crazy Ticking Clock"? "He's got so much to do that he hasn't done. And everything that he's tried to do up to this point has exploded in the most horrible way. What we find fascinating about the question we're asking about Butcher is, is he self-aware enough to realize that he's causing his own misfortune? Is he self-aware enough to actually see if he can change? Those are some of the interesting conversations we're starting to have for Season 4."

Maeve's Leaving Will Make Things Tougher for Starlight… at Least Until She Returns? "I don't think 'The Boys' will end without Maeve showing up again… We needed a way to sort of gracefully get Maeve out of the show, let her head for the exit. Obviously, we didn't want to kill her and fall into the tropes of gay characters and bisexual characters in shows getting killed. We wanted to do the opposite of that and send her off and give her a happy ending with Elena. The best way to do that was, well, take away her powers, and she's not useful in the fight anymore. And we did that because Annie can't really grow into her own until all the characters that are around to protect her are gone. It was important for her next step for her mentor characters and her protector characters to go away. And so it's only up to Annie. There's no one left but Annie. So what is she going to do?"

Black Noir Is Dead! Long Live Black Noir! "Without spoiling anything, I will just say this: When you have a silent character in a mask, he's reasonably easy to recast… If you notice in the flashbacks of this season, it was a different actor [Fritzy-Klevans Destine], and perhaps the reason we did that is so that if we were to recast Noir, we could recast him with Nathan [Mitchell, the original Black Noir actor].

Just Because Soldier Boy's on Ice Doesn't Mean He Can't Return… Right? "The old TV adage is like, never kill anyone unless you really, really have to. Never close a door, open a window. We'll all have to wait and see, but I can't imagine the series ending without Soldier Boy making another appearance."

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