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Reed Exhibitions Buys Singapore Toy, Games & Comic Con

Published Tue, 13 Apr 2010 09:30:45 -0500

Last updated Tue, 13 Apr 2010 09:30:46 -0500

We've been used for the last few months to announcements Gareb Shamus, buying another small convention in some out-of-the-way corner of the USA, building up a network of Wizard Worlds. Well not today.

Because today, it's the news that Reed Exhibitions, organisers of the NYCC and next weekend's C2E2, have expanded by buying STGCC, the Singapore Toy, Games & Comic Con that's been running since 2008 from PI Events.

Group Vice President Lance Festerman is quoted in a press release saying;

This acquisition is the first step in our far reaching commitment to service pop culture fans all over the world by building quality events which bring enormous attention to the pop culture community, and open new markets for our exhibitors… We want to spread the currency of cool to regions all over the planet.

Kuo-Yu Liang, Vice President of Sales & Marketing for Diamond Book Distributors as saying

Singapore is one of our biggest export territories and it is also the gateway into the fast growing Southeast Asia and UAE markets, home to hundreds of millions of young fans who love pop culture. The fact that Reed is making this market more accessible is fantastic. It significantly enhances our opportunity to know our customers and to grow our business in this important part of the world.

Certainly, in terms of dick-waving, this probably beats, say, Atlanta Comic Con. If only that Mars Comic Con release had been real…

The next STGCC will take place from December 10-12, 2010 at the Suntec Singapore International Convention and Exhibition Centre.

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