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DC And Marvel Basically Tread Water In March 2011 Stats
Right now, DC are probably feeling like Mad Hatters. The new Diamond statistics for comics distributed to the North American direct market of comic shops are out. And it's a telling judgment on DC's Hold The Line At $2.99 campaign.
Both unit share and market share are pretty much the same as in February. Admittedly Marvel had the death of Human Torch and traditionally take advantage of five week months like March over DC, as well as increasing Captain America and Thor books in time fior the movies, but it's not as if DC hasn't been busy either with books like The Dark Knight shipping and Unwritten gaining the top spot for graphic novels.. But overall DC has not seen the sales increases on its $2.99 than it might have expected. Of course, Marvel have increased the number of $2.99 books, and without dropping the page count. This is still ongoing…
In other market news, Image solidify their position in third place and it's fair to say that April's figures should give a further boost to this publisher.
Here are those stats in full.
TOP COMIC BOOK PUBLISHERS
| PUBLISHER | DOLLAR
SHARE |
UNIT
SHARE |
| MARVEL COMICS | 39.63% | 45.28% |
| DC COMICS | 27.62% | 31.50% |
| IMAGE COMICS | 5.45% | 5.09% |
| IDW PUBLISHING | 5.03% | 4.14% |
| DARK HORSE COMICS | 4.27% | 2.86% |
| DYNAMITE ENTERTAINMENT | 3.02% | 2.74% |
| BOOM! STUDIOS | 2.09% | 1.66% |
| VIZ MEDIA | 1.15% | 0.50% |
| AVATAR PRESS | 0.96% | 0.80% |
| EAGLEMOSS PUBLICATIONS LTD | 0.88% | 0.22% |
| OTHER NON-TOP 10 | 9.90% | 5.20% |
COMPARATIVE SALES STATISTICS
| DOLLARS | UNITS | |
| MARCH 2011 VS. FEBRUARY 2011 | ||
| COMICS | 17.13% | 18.97% |
| GRAPHIC NOVELS | 13.86% | 18.38% |
| TOTAL COMICS/GN | 16.07% | 18.93% |
| MARCH 2011 VS. MARCH 2010 | ||
| COMICS | -2.43% | 0.81% |
| GRAPHIC NOVELS | -10.01% | -16.61% |
| TOTAL COMICS/GN | -4.98% | -0.81% |
| FIRST QUARTER 2011 VS. FIRST QUARTER 2010 | ||
| COMICS | -8.57% | -8.05% |
| GRAPHIC NOVELS | -7.24% | -13.25% |
| TOTAL COMICS/GN | -8.14% | -8.49% |
TOP 10 COMIC BOOKS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | FF #1 | $3.99 | JAN110748-M | MAR |
| 2 | GREEN LANTERN #64 | $2.99 | JAN110237-M | DC |
| 3 | GREEN LANTERN #63 | $2.99 | DEC100180-M | DC |
| 4 | BATMAN: THE DARK KNIGHT #2 | $2.99 | OCT100174-M | DC |
| 5 | BRIGHTEST DAY #21 | $2.99 | JAN110243-M | DC |
| 6 | BRIGHTEST DAY #22 | $2.99 | JAN110245-M | DC |
| 7 | BATMAN INCORPORATED #3 | $2.99 | NOV100164-M | DC |
| 8 | AVENGERS #11 | $3.99 | JAN110694-M | MAR |
| 9 | BATMAN INCORPORATED #4 | $2.99 | DEC100192-M | DC |
| 10 | FEAR ITSELF: BOOK OF THE SKULL #1 | $3.99 | JAN110692-M | MAR |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
| RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
| 1 | THE UNWRITTEN VOL. 3: DEAD MAN'S KNOCK TP | $14.99 | DEC100305 | DC |
| 2 | BATMAN AND ROBIN: BATMAN REBORN TP | $14.99 | DEC100246 | DC |
| 3 | TAKIO HC | $9.95 | DEC100634 | MAR |
| 4 | BATMAN: TIME AND THE BATMAN HC | $19.99 | NOV100225 | DC |
| 5 | BATMAN BEYOND: HUSH BEYOND TP | $14.99 | DEC100245 | DC |
| 6 | IZOMBIE VOLUME 1: DEAD TO THE WORLD TP | $14.99 | DEC100299 | DC |
| 7 | BLEACH VOLUME 34 TP | $9.99 | DEC101080 | VIZ |
| 8 | THE WALKING DEAD VOLUME 1: DAYS GONE BYE | $9.99 | JUL068351 | IMA |
| 9 | MORNING GLORIES VOL. 1: FOR A BETTER FUTURE | $9.99 | DEC100470 | IMA |
| 10 | THE THANOS IMPERATIVE HC | $24.99 | DEC100645 | MAR |
TOP 10 TOYS
| RANK | DESCRIPTION | ITEM CODE | VENDOR |
| 1 | WORLD OF WARCRAFT SERIES 7 ACTION FIGURES | MAR100358 | DC |
| 2 | COVER GIRLS OF THE DCU: SUPERGIRL STATUE | JUN100300 | DC |
| 3 | WORLD OF WARCRAFT: LICH KING ARTHAS DLX FIGURE | APR100323 | DC |
| 4 | JOKER 1/4-SCALE MUSEUM QUALITY STATUE | APR100304 | DC |
| 5 | DC X BISHOUJO: CATWOMAN STATUE | OCT101632 | KOT |
| 6 | BATMAN: ARKHAM ASYLUM SERIES 1 ACTION FIGURES | JUN100288 | DC |
| 7 | BATMAN BLACK & WHITE STATUE: BATMAN BY TONY DANIEL | JUN100299 | DC |
| 8 | HEROES OF THE DCU: BLACKEST NIGHT HAL JORDAN BUST | JUN100297 | DC |
| 9 | MYSTIQUE STATUE | MAY101624 | BOW |
| 10 | WOMEN OF THE DCU SERIES 3: POISON IVY BUST | JUL100279 | DC |
TOP 10 GAMES
| RANK | DESCRIPTION | ITEM CODE | VENDOR |
| 1 | MARVEL HEROCLIX: GIANT SIZED X-MEN BRICK | JAN111976 | NEC |
| 2 | MARVEL HEROCLIX: GIANT SIZED X-MEN SUPER BOOSTER | JAN111977 | NEC |
| 3 | YU-GI-OH! TCG 5DS: STORM OF RAGNAROK SPECIAL EDITION BOX | JAN111944 | KON |
| 4 | MARVEL HEROCLIX: GIANT SIZED X-MEN ORGANIZED
PLAY KIT |
JAN111978 | NEC |
| 5 | MAGIC THE GATHERING TCG: MIRRODIN BESIEGED BOOSTER PACKS | DEC101712 | WIZ |
| 6 | YU-GI-OH! TCG 3D BONDS BEYOND TIME MOVIE PACKS | DEC101687 | KON |
| 7 | YU-GI-OH! TCG: DRAGUNITY LEGION STRUCTURE DECK | JAN111945 | KON |
| 8 | DC HEROCLIX: THE BRAVE AND THE BOLD BOOSTER PACK | JAN101703 | NEC |
| 9 | MARVEL HEROCLIX: WEB OF SPIDER-MAN BOOSTER PACK | JUN101864 | NEC |
| 10 | MAGIC THE GATHERING TCG: DECK BUILDERS TOOLKIT 2011 EDITION | JAN111972 | WIZ |
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