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Marvel Comics Will Only Offer Five Retailer Exclusive Covers In June
Both in April and May, Marvel Comics is offering nine exclusive retailer variant covers, specific cover variants exclusive to each participating comic stores.
They can help launches, reward collectors and can bump up numbers, as retailers sign on for ordering thousands of copies per stores. There is some debate as to whether they can help subsequent issues, and if the costs of production reduce the economies of scale for publishers.
But in June, just as Image Comics is returning to the fray with exclusive variants for Youngblood #1 (colourists for them still wanted), Marvel appear to be stepping back a little. By only offering five… for Peter Parker, Spectacular Spider-Man #1, Iceman #1, Defenders #1, Weapons Of Mutant Destruction #1 and Edge Of Venomverse #1.
Let's see what happens in July…