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Marvel Comics Squeaks Home with Marketshare Win for February, but 2018 is Down 6.8% on 2017 Already
Dark Knights Rising: The Wild Hunt #1, was the most-ordered comic by direct market comic stores in North America in February 2018. Though Peter Parker: Spectacular Spider-Man #300 was the top title for bringing in dollars. And Diamond are separating the top tens out now to reflect this.
And Marvel managed to take lead for both sales numbers and revenue raised in terms of that marketshare. Marvel Comics had a 34.86% retailer dollar share and a 36.94% unit share compared to DC's 31.79% dollar share and a 36.61% unit share. Which is pretty level pegging for Marvel compared to January's figures, 34.30% retailer dollar share and a 36.69% unit share.While DC Comics have slumped for both from January's 38.94% unit share and a 33.80% retailer dollar share While Image Comics had a bump with a 10.49% dollar share and a 10.82% unit share compared to January's 9.48% dollar share and an 8.23% unit share.
However the market itself is still slumping. 2017 was down around 10% on 2016. And the year to date for 2018 is down on January and February 2017 by 6.8%. Not a great start
TOP COMIC BOOK PUBLISHERS
PUBLISHER |
DOLLAR SHARE |
UNIT SHARE |
MARVEL COMICS |
34.86% |
36.94% |
DC ENTERTAINMENT |
31.79% |
36.61% |
IMAGE COMICS |
10.49% |
10.82% |
IDW PUBLISHING |
3.58% |
2.63% |
DARK HORSE COMICS |
2.85% |
1.68% |
DYNAMITE ENTERTAINMENT |
2.40% |
2.29% |
BOOM! STUDIOS |
2.37% |
2.12% |
VIZ MEDIA |
1.19% |
0.46% |
TITAN COMICS |
1.01% |
0.67% |
ONI PRESS INC. |
0.94% |
0.53% |
OTHER NON-TOP 10 |
8.54% |
5.24% |
COMPARATIVE SALES STATISTICS
|
DOLLARS |
UNITS |
FEBRUARY 2018 VS. JANUARY 2018 |
||
COMICS |
-3.40% |
-6.02% |
GRAPHIC NOVELS |
-14.54% |
-16.60% |
TOTAL COMICS/GN |
-6.72% |
-6.83% |
TOYS |
-10.48% |
-13.65% |
FEBRUARY 2018 VS. FEBRUARY 2017 |
||
COMICS |
-3.01% |
-19.67% |
GRAPHIC NOVELS |
-18.53% |
-14.13% |
TOTAL COMICS/GN |
-7.81% |
-19.31% |
TOYS |
-10.28% |
-1.44% |
YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017 |
||
COMICS |
-3.67% |
-15.61% |
GRAPHIC NOVELS |
-7.77% |
-4.17% |
TOTAL COMICS/GN |
-4.88% |
-14.86% |
TOYS |
5.11% |
7.96% |
NEW TITLES SHIPPED
PUBLISHER |
COMICS SHIPPED |
GRAPHIC NOVELS SHIPPED |
MAGAZINES SHIPPED |
TOTAL SHIPPED |
DC ENTERTAINMENT |
88 |
33 |
1 |
122 |
MARVEL COMICS |
81 |
31 |
0 |
112 |
IMAGE COMICS |
70 |
12 |
0 |
82 |
IDW PUBLISHING |
31 |
19 |
1 |
51 |
BOOM! STUDIOS |
25 |
13 |
0 |
38 |
DARK HORSE COMICS |
16 |
13 |
0 |
29 |
DYNAMITE ENTERTAINMENT |
20 |
6 |
0 |
26 |
TITAN COMICS |
12 |
11 |
1 |
24 |
VIZ MEDIA |
0 |
20 |
0 |
20 |
ONI PRESS |
3 |
5 |
0 |
8 |
OTHER NON-TOP 10 |
103 |
155 |
23 |
281 |
TOTAL |
449 |
318 |
26 |
793 |
Brian K. Vaughan and Fiona Staples' Saga Volume 8 from Image Comics was February's best-selling graphic novel. Marvel Comics had four titles in the top ten, led by Star Wars: Doctor Aphra Volume 2 at #2, followed byStar Wars: Jedi of the Republic: Mace Windu at #5, The Despicable Deadpool Volume 1: Deadpool Kills Cable at #7, and Astonishing X-Men Volume 1: The Life of X at #9. DC Entertainment also had four titles in the top ten:DC Meets Looney Tunes at #3, Teen Titans Volume 2: The Rise of Aqualad at #4, Justice League Volume 5:Legacy at #6, and Titans Volume 3: A Judas Among Us at #8. Rounding out the top ten, Dark Horse Comics' Neil Gaiman's American Gods Volume 1: Shadows ranked #10.
TOP 10 COMIC BOOKS BY UNITS SHIPPED
RANK |
DESCRIPTION |
PRICE |
ITEM CODE |
VENDOR |
1 |
DARK KNIGHTS RISING: THE WILD HUNT #1 |
$4.99 |
NOV170209 | DC |
2 |
X-MEN RED #1 |
$4.99 |
DEC170785-M | MAR |
3 |
BATMAN #40 |
$2.99 |
DEC170255-M | DC |
4 |
BATMAN #41 |
$2.99 |
DEC170257-M | DC |
5 |
THE WALKING DEAD #176 |
$3.99 |
OCT178652-M | IMA |
6 |
BATMAN: WHITE KNIGHT #5 |
$3.99 |
DEC170262-M | DC |
7 |
PETER PARKER: SPECTACULAR SPIDER-MAN #300 |
$5.99 |
DEC170828-M | MAR |
8 |
STAR WARS #43 |
$3.99 |
DEC170930-M | MAR |
9 |
INFINITY COUNTDOWN PRIME #1 |
$4.99 |
DEC170883-M | MAR |
10 |
AMAZING SPIDER-MAN #796 |
$3.99 |
DEC178082-M | MAR |
VIZ Media's Pokémon Seek and Find: Pikachu, an all-ages activity book based on the popular franchise, was February's best-selling book. Also in the top ten, Dark Horse Comics' Overwatch Anthology Volume 1, a collection of online comics and behind-the-scenes materials from the video game, ranked #6.
TOP 10 COMIC BOOKS BY DOLLARS INVOICED
RANK |
DESCRIPTION |
PRICE |
ITEM CODE |
VENDOR |
1 |
PETER PARKER: THE SPECTACULAR SPIDER-MAN #300 |
$5.99 |
DEC170828-M | MAR |
2 |
DARK KNIGHTS RISING: THE WILD HUNT #1 |
$4.99 |
NOV170209 | DC |
3 |
X-MEN RED #1 |
$4.99 |
DEC170785-M | MAR |
4 |
THE WALKING DEAD #176 |
$3.99 |
OCT178652-M | IMA |
5 |
BATMAN: WHITE KNIGHT #5 |
$3.99 |
DEC170262-M | DC |
6 |
BATMAN #40 |
$2.99 |
DEC170255-M | DC |
7 |
BATMAN #41 |
$2.99 |
DEC170257-M | DC |
8 |
INFINITY COUNTDOWN PRIME #1 |
$4.99 |
DEC170883-M | MAR |
9 |
STAR WARS: THRAWN #1 |
$4.99 |
DEC170925-M | MAR |
10 |
SWAMP THING WINTER SPECIAL #1 |
$7.99 |
NOV170208 | DC |
Dynamite Entertainment's Dejah Thoris #1 ranked #118 for the month; BOOM! Studios' Jim Henson's Labyrinth: Coronation #1, based on the cult favorite film, was the publisher's top book at #119; IDW Publishing's Teenage Mutant Ninja Turtles #162 was their selling-book for February at #162; and Dark Horse Comics' Hellboy and the B.P.R.D. 1955: The Burning Season One-Shot ranked #164.
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED
RANK |
DESCRIPTION |
PRICE |
ITEM CODE |
VENDOR |
1 |
SAGA VOLUME 8 TP (MR) |
$14.99 |
OCT170715 | IMA |
2 |
STAR WARS: DOCTOR APHRA VOLUME 2 TP |
$17.99 |
NOV171074 | MAR |
3 |
DC MEETS LOONEY TUNES TP |
$19.99 |
NOV170365 | DC |
4 |
TEEN TITANS VOLUME 2: THE RISE OF AQUALAD TP |
$14.99 |
NOV170355 | DC |
5 |
STAR WARS: JEDI OF THE REPUBLIC: MACE WINDU TP |
$15.99 |
NOV171075 | MAR |
6 |
JUSTICE LEAGUE VOLUME 5: LEGACY TP |
$16.99 |
NOV170352 | DC |
7 |
DESPICABLE DEADPOOL VOL. 1: DEADPOOL KILLS CABLE TP |
$17.99 |
NOV171066 | MAR |
8 |
TITANS VOL. 3: A JUDAS AMONG US TP |
$16.99 |
NOV170356 | DC |
9 |
ASTONISHING X-MEN VOLUME 1: THE LIFE OF X TP |
$17.99 |
NOV171063 | MAR |
10 |
NEIL GAIMAN'S AMERICAN GODS VOL. 1: SHADOWS TP |
$29.99 |
OCT170049 | DAR |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED
RANK |
DESCRIPTION |
PRICE |
ITEM CODE |
VENDOR |
1 |
HOUSE OF SECRETS: THE BRONZE AGE OMNIBUS HC |
$125.00 |
JUL170478 | DC |
2 |
DAREDEVIL: SHADOWLAND OMNIBUS HC |
$125.00 |
AUG171005-M | MAR |
3 |
ABSOLUTE WONDER WOMAN BY AZZARELLO & CHIANG VOLUME 2 HC |
$125.00 |
JUL170487 | DC |
4 |
DEADPOOL BY DANIEL WAY OMNIBUS VOLUME 1 HC |
$100.00 |
AUG171007 | MAR |
5 |
BATMAN: SECRETS: SAM KIETH GALLERY EDITION HC |
$125.00 |
MAR170443 | DC |
6 |
MOEBIUS LIBRARY: INSIDE MOEBIUS VOLUME 1 HC |
$39.99 |
OCT170050 | DAR |
7 |
NEIL GAIMAN'S AMERICAN GODS VOL. 1: SHADOWS HC |
$29.99 |
OCT170049 | DAR |
8 |
NEW TEEN TITANS OMNIBUS VOLUME 2 HC |
$75.00 |
AUG170339 | DC |
9 |
DC MEETS LOONEY TUNES TP |
$19.99 |
NOV170365 | DC |
10 |
STAR WARS: DOCTOR APHRA VOLUME 2 SC |
$17.99 |
NOV171074 | MAR |
TOP 10 BOOKS BY UNITS SHIPPED
RANK |
DESCRIPTION |
PRICE |
ITEM CODE |
VENDOR |
1 |
POKEMON SEEK & FIND: PIKACHU HC |
$9.99 |
DEC171940 | VIZ |
2 |
POKEMON SEEK & FIND: KANTO HC |
$9.99 |
DEC171939 | VIZ |
3 |
THE SHADOW DOUBLE NOVEL VOLUME 126 SC |
$14.95 |
NOV172218 | SAN |
4 |
THE LIFE & LEGEND OF WALLACE WOOD VOLUME 2 HC |
$39.99 |
NOV171663 | FAN |
5 |
GOOD MORNING SUPERMAN BOARD BOOK |
$7.99 |
OCT172073 | CAP |
6 |
OVERWATCH ANTHOLOGY VOLUME 1 HC |
$19.99 |
JUN170080 | DAR |
7 |
STAR WARS: THE LAST JEDI: CHEWIE AND THE PORGS HC |
$17.99 |
OCT172100 | HAC |
8 |
WORLD OF READING LEVEL 1: THIS IS BLACK PANTHER |
$4.99 |
NOV172200 | HAC |
9 |
DR TENTH |
$5.99 |
DEC172068 | PUT |
10 |
UNBEATABLE SQUIRREL GIRL VOL. 1: SQUIRREL MEETS WORLD |
$8.99 |
DEC172060 | HAC |
Based on Blizzard Entertainment's immensely popular team shooter video game, Good Smile's Overwatch: Mercy "Classic Skin" Nendoroid was February's best-selling toy product. DC Collectibles had two products in the top ten: the Harley Quinn: Red White & Black by Stanley "Artgerm" Lau Statue ranked #2 and the DC Designer Series: Aquaman & Mera by Pat Gleason Statue ranked #4. Diamond Select Toys also had two products in the top ten: the Marvel Premier Collection: Venom Statue ranked #3 and the Marvel Gallery: Spider-Man Homecoming: Spider-Man PVC Figure, based on the blockbuster film, ranked #8. Also of note, twoPREVIEWS exclusive Funko items placed in the month's top ten: the POP! Hellboy: Hellboy with Excalibur Vinyl Figure ranked #5 and the POP! Rides: Marvel Comics: Classic Ghost Rider with Bike Glow-in-the-Dark Vinyl Figure ranked #7.
Adventure awaits tabletop gamers at Xavier's School for Gifted Youngsters in the WizKids/NECA's Marvel HeroClix: X-Men: Xavier's School Booster Brick, the best-selling game product of February. Also among the top ten was IDW Games with Roar: King of the Pride at #10 for the month.
TOP 10 TOYS BY DOLLARS INVOICED
RANK |
DESCRIPTION |
ITEM CODE |
VENDOR |
1 |
OVERWATCH: MERCY "CLASSIC SKIN" NENDOROID | MAY178992 | GOO |
2 |
HARLEY QUINN: RED WHITE & BLACK BY STANLEY "ARTGERM" LAU STATUE | AUG170368 | DC |
3 |
MARVEL PREMIER COLLECTION: VENOM STATUE | JUL172797 | DST |
4 |
DC DESIGNER SERIES: AQUAMAN & MERA BY PAT GLEASON STATUE | AUG170364 | DC |
5 |
POP! HELLBOY: HELLBOY WITH EXCALIBUR PX VINYL FIGURE | JUN178581 | FUN |
6 |
STITCH DS-004 D-SELECT SERIES 6-INCH STATUE | APR178964 | BEA |
7 |
POP! RIDES: MARVEL: CLASSIC GHOST RIDER WITH BIKE GLOW-IN-THE-DARK VINYL FIGURE | JUL178584 | FUN |
8 |
MARVEL GALLERY: SPIDER-MAN HOMECOMING: SPIDER-MAN PVC FIGURE | AUG172644 | DST |
9 |
FINAL FANTASY ADVENT CHILDREN PLAY ARTS KAI: SEPHIROTH FIGURE | JUN178118 | SQU |
10 |
FINAL FANTASY XV PLAY ARTS KAI: ARANEA FIGURE | MAY178535 | SQU |
TOP 10 GAMES BY DOLLARS INVOICED
RANK |
DESCRIPTION |
ITEM CODE |
VENDOR |
1 |
MARVEL HEROCLIX: X-MEN: XAVIER'S SCHOOL BOOSTER BRICK | OCT172984 | NEC |
2 |
DARK SOULS BOARD GAME | OCT178117 | STE |
3 |
STRANGER THINGS OUIJA GAME | NOV178196 | HAS |
4 |
BEARS VS. BABIES CARD GAME | JUN178872 | EXP |
5 |
HASBRO GRAB & GO GAMES | NOV178561 | HAS |
6 |
MUNCHKIN CCG BOOSTER DISPLAY | NOV173172 | PSI |
7 |
OPERATION STAR WARS: BB-8 EDITION | AUG178537 | HAS |
8 |
CLUE: RICK AND MORTY "BACK IN BLACKOUT" BOARD GAME | JUL173384 | USA |
9 |
YU-GI-OH! EXTREME FORCE | NOV173144 | KON |
10 |
ROAR: KING OF THE PRIDE GAME | NOV170575 | IDW |