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DC Comics Dominated Marketshare-Per-Capita in March 2019
We're totally doing this every month now. A Marketshare-Per-Capita chart. The usual comics industry marketshare shows how much share of the overall market a comics publisher has. This divides it by the number of titles they publish in that month.
We've already looked at publisher marketshare in the North American direct market of comic book shops for March 2019, saw DC grab dollar dominance thanks to Detective Comics #1000 as Marvel Comics again took unit marketshare. And we looked at the top 500 ordered comics and graphic novels for the month.
But if you divide the marketshare by the number of individual titles published that month, you get a different picture.
In March, Marvel published 99 comics to DC and Image's 66 single comics each, through in graphic novels and magazines Marvel had 143 to DC's 101 and Image's 93.
Now, in January, Marvel still beat DC on both counts, in February, DC had a greater retailer marketshare per item distributed than Marvel, though brought in less revenue.
But in March? DC Comics dominate both, more in sales than revenue. It is worth mentioning that this also includes Marvel's dollar line of True Believers reprints adding to the numbers of titles published, but that also includes the Hulk #181 facsimile reprint that outsold that month's regular issue of the Immortal Hulk. Dynamite and Archie also continues to outperform, per title, as Dark Horse begins to drop a little… and Boom and Titan are level-pegging.
I hope this, as ever, is a conversation point.
| Publisher | Retail Marketshare Per Capita x1000 | Dollar Marketshare Per Capita x1000 |
| DC COMICS | 358 | 337 |
| MARVEL COMICS | 241 | 287 |
| IMAGE COMICS | 104 | 101 |
| DYNAMITE | 83 | 72 |
| IDW PUBLISHING | 82 | 82 |
| ARCHIE COMICS | 80 | 86 |
| DARK HORSE | 71 | 53 |
| BOOM! STUDIOS | 63 | 61 |
| TITAN COMICS | 63 | 51 |
| VIZ MEDIA | 59 | 24 |
| VALIANT | 58 | 66 |
| ONI PRESS | 46 | 40 |
| AFTERSHOCK COMICS | 46 | 50 |
| RANDOM HOUSE | 31 | 90 |
And here are the full stats for comparison…
TOP COMIC BOOK PUBLISHERS
|
PUBLISHER |
DOLLAR SHARE |
UNIT SHARE |
| DC |
36.20% |
34.00% |
| MARVEL COMICS |
34.46% |
40.94% |
| IMAGE COMICS |
9.63% |
9.36% |
| DARK HORSE COMICS |
3.26% |
2.45% |
| IDW PUBLISHING |
3.19% |
3.19% |
| BOOM! STUDIOS |
2.19% |
2.13% |
| DYNAMITE ENTERTAINMENT |
1.24% |
1.08% |
| VIZ MEDIA |
1.23% |
0.50% |
| ARCHIE COMICS |
0.80% |
0.86% |
| ONI PRESS |
0.74% |
0.64% |
| OTHER NON-TOP 10 |
7.07% |
4.85% |
COMPARATIVE SALES STATISTICS
|
DOLLARS |
UNITS |
|
|
MARCH 2019 VS. FEBRUARY 2019 |
||
| COMICS |
26.89% |
9.90% |
| GRAPHIC NOVELS |
21.20% |
33.41% |
| TOTAL COMICS/GN |
25.30% |
11.52% |
| TOYS |
-8.40% |
-10.17% |
|
MARCH 2019 VS. MARCH 2018 |
||
| COMICS |
15.82% |
-3.32% |
| GRAPHIC NOVELS |
6.35% |
17.77% |
| TOTAL COMICS/GN |
13.10% |
-1.87% |
| TOYS |
4.67% |
8.49% |
|
YEAR TO DATE 2019 VS. YEAR TO DATE 2018 |
||
| COMICS |
8.51% |
-2.12% |
| GRAPHIC NOVELS |
5.46% |
3.95% |
| TOTAL COMICS/GN |
7.64% |
-1.68% |
| TOYS |
20.14% |
29.77% |
|
FIRST QUARTER 2019 VS. FOURTH QUARTER 2018 |
||
| COMICS |
-4.89% |
-7.30% |
| GRAPHIC NOVELS |
0.40% |
2.03% |
| TOTAL COMICS/GN |
-3.46% |
-6.66% |
| TOYS |
14.61% |
23.82% |
|
FIRST QUARTER 2019 VS. FIRST QUARTER 2018 |
||
| COMICS |
8.51% |
-2.12% |
| GRAPHIC NOVELS |
5.46% |
3.95% |
| TOTAL COMICS/GN |
7.64% |
-1.68% |
| TOYS |
20.14% |
29.77% |
NEW TITLES SHIPPED
|
PUBLISHER |
COMICS SHIPPED |
GRAPHIC NOVELS SHIPPED |
MAGAZINES SHIPPED |
TOTAL SHIPPED |
| MARVEL COMICS |
99 |
44 |
0 |
143 |
| DC |
66 |
35 |
0 |
101 |
| IMAGE COMICS |
66 |
27 |
0 |
93 |
| DARK HORSE COMICS |
25 |
21 |
0 |
46 |
| IDW PUBLISHING |
29 |
10 |
0 |
39 |
| BOOM! STUDIOS |
25 |
10 |
0 |
35 |
| VIZ MEDIA |
0 |
21 |
0 |
21 |
| ONI PRESS |
9 |
7 |
0 |
16 |
| DYNAMITE ENTERTAINMENT |
12 |
3 |
0 |
15 |
| ARCHIE COMICS |
8 |
2 |
0 |
10 |
| OTHER NON-TOP 10 |
138 |
207 |
17 |
362 |
| TOTAL |
477 |
387 |
17 |
881 |
TOP 10 COMIC BOOKS BY UNITS SHIPPED
|
RANK |
DESCRIPTION |
PRICE |
ITEM CODE |
VENDOR |
|
1 |
DETECTIVE COMICS #1000 |
$9.99 |
JAN190542-M | DC |
|
2 |
THE BATMAN WHO LAUGHS: THE GRIM KNIGHT #1 |
$4.99 |
JAN190535-M | DC |
|
3 |
DOOMSDAY CLOCK #9 |
$4.99 |
NOV180434-M | DC |
|
4 |
BATMAN #67 |
$3.99 |
JAN190576-M | DC |
|
5 |
BATMAN #66 |
$3.99 |
JAN190574-M | DC |
|
6 |
HEROES IN CRISIS #7 |
$3.99 |
JAN190558-M | DC |
|
7 |
AMAZING SPIDER-MAN #17 |
$4.99 |
JAN190896-M | MAR |
|
8 |
AMAZING SPIDER-MAN #18 |
$3.99 |
JAN190901-M | MAR |
|
9 |
SPIDER-MAN: CITY AT WAR #1 |
$3.99 |
JAN190967-M | MAR |
|
10 |
JUSTICE LEAGUE #20 |
$3.99 |
JAN190609-M | DC |
TOP 10 COMIC BOOKS BY DOLLARS INVOICED
|
RANK |
DESCRIPTION |
PRICE |
ITEM CODE |
VENDOR |
|
1 |
DETECTIVE COMICS #1000 |
$9.99 |
JAN190542-M | DC |
|
2 |
THE BATMAN WHO LAUGHS: THE GRIM KNIGHT #1 |
$4.99 |
JAN190535-M | DC |
|
3 |
DOOMSDAY CLOCK #9 |
$4.99 |
NOV180434-M | DC |
|
4 |
AMAZING SPIDER-MAN #17 |
$4.99 |
JAN190896-M | MAR |
|
5 |
BATMAN #67 |
$3.99 |
JAN190576-M | DC |
|
6 |
SPIDER-MAN: CITY AT WAR #1 |
$3.99 |
JAN190967-M | MAR |
|
7 |
BATMAN #66 |
$3.99 |
JAN190574-M | DC |
|
8 |
HEROES IN CRISIS #7 |
$3.99 |
JAN190558-M | DC |
|
9 |
AMAZING SPIDER-MAN #18 |
$3.99 |
JAN190901-M | MAR |
|
10 |
SPIDER-MAN: LIFE STORY #1 |
$4.99 |
JAN190927-M | MAR |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED
|
RANK |
DESCRIPTION |
PRICE |
ITEM CODE |
VENDOR |
|
1 |
THE WALKING DEAD VOLUME 31 TP (MR) |
$16.99 |
JAN190186 | IMA |
|
2 |
DETECTIVE COMICS: 80 YEARS OF BATMAN HC |
$29.99 |
DEC180641 | DC |
|
3 |
SAGA VOLUME 1 TP (MR) |
$9.99 |
AUG120491 | IMA |
|
4 |
MONSTRESS VOLUME 1 TP (MR) |
$9.99 |
APR160803 | IMA |
|
5 |
THE WICKED & THE DIVINE VOL. 8: OLD IS THE NEW NEW TP |
$17.99 |
JAN190247 | IMA |
|
6 |
SEVEN TO ETERNITY VOLUME 3 TP |
$16.99 |
OCT180111 | IMA |
|
7 |
BATMAN VOLUME 9: THE TYRANT WING TP |
$16.99 |
DEC180627 | DC |
|
8 |
SUPER SONS: THE POLARSHIELD PROJECT TP |
$9.99 |
DEC180509 | DC |
|
9 |
SAGA VOLUME 9 TP (MR) |
$14.99 |
JUL180297 | IMA |
|
10 |
MERA: TIDEBREAKER TP |
$16.99 |
DEC180508 | DC |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED
|
RANK |
DESCRIPTION |
PRICE |
ITEM CODE |
VENDOR |
|
1 |
DETECTIVE COMICS: 80 YEARS OF BATMAN HC |
$29.99 |
DEC180641 | DC |
|
2 |
SAVAGE SWORD OF CONAN: THE ORIGINAL MARVEL YEARS OMNIBUS VOLUME 1 HC |
$125.00 |
SEP181003-M | MAR |
|
3 |
THE WALKING DEAD VOLUME 31 TP (MR) |
$16.99 |
JAN190186 | IMA |
|
4 |
AVENGERS OMNIBUS VOLUME 4 HC |
$100.00 |
SEP180999-M | MAR |
|
5 |
THANOS WARS: THE INFINITY ORIGIN OMNIBUS HC |
$100.00 |
OCT181003-M | MAR |
|
6 |
UNCANNY X-MEN VOL. 1: X-MEN DISASSEMBLED TP |
$39.99 |
DEC181034 | MAR |
|
7 |
DARK NIGHTS METAL: DARK KNIGHTS RISING TP |
$24.99 |
DEC180638 | DC |
|
8 |
THE WICKED & THE DIVINE VOL. 8: OLD IS THE NEW NEW TP |
$17.99 |
JAN190247 | IMA |
|
9 |
EARTH X TRILOGY OMNIBUS OMEGA HC |
$100.00 |
SEP180998 | MAR |
|
10 |
SEVEN TO ETERNITY VOLUME 3 TP |
$16.99 |
OCT180111 | IMA |
TOP 10 BOOKS BY UNITS SHIPPED
|
RANK |
DESCRIPTION |
PRICE |
ITEM CODE |
VENDOR |
|
1 |
DOCTOR WHO: THIRTEEN DOCTORS 13 STORIES SC |
$17.99 |
DEC181677 | BBC |
|
2 |
FLCL ARCHIVES TP |
$39.99 |
DEC182217 | UDO |
|
3 |
SAMURAI PIZZA CATS OFFICIAL FAN BOOK SC |
$39.99 |
NOV182128 | UDO |
|
4 |
FAMILY TRAITS HC |
$29.99 |
DEC182218 | UDO |
|
5 |
THE OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 48 SC |
$29.95 |
APR181580 | GEM |
|
6 |
THE SAGA OF TANYA THE EVIL VOLUME 5 SC |
$14.00 |
JAN192356 | YEN |
|
7 |
MIDDLE-EARTH: JOURNEYS IN MYTH AND LEGEND HC |
$39.99 |
SEP180284 | DAR |
|
8 |
THE SHADOW DOUBLE NOVEL VOLUME 139 SC |
$14.95 |
DEC182026 | SAN |
|
9 |
BLOODBORNE OFFICIAL ARTWORKS SC |
$44.99 |
MAR172148 | UDO |
|
10 |
GRIMM FAIRY TALES ADULT COLORING BOOK VOLUME 1 SC |
$12.99 |
OCT151871 | ZEN |
TOP 10 TOYS BY DOLLARS INVOICED
|
RANK |
DESCRIPTION |
ITEM CODE |
VENDOR |
|
1 |
OVERWATCH: REAPER FIGMA | MAR188251 | GOO |
|
2 |
MARVEL GALLERY: AVENGERS INFINITY WAR: IRON SPIDER-MAN PVC STATUE | JUN182325 | DST |
|
3 |
ONE-12 COLLECTIVE: DC COMICS: DARKSEID FIGURE | MAR188264 | MEZ |
|
4 |
KINGDOM HEARTS: SORA NENDOROID | JUN188352 | GOO |
|
5 |
MARVEL SELECT: AVENGERS INFINITY WAR: THOR FIGURE | APR182167 | DST |
|
6 |
BATMAN FAMILY: BATMAN MULTI PART STATUE | AUG180672 | DC |
|
7 |
BLACK PANTHER LEGENDS 6-INCH ACTION FIGURES | JUL188376 | HAS |
|
8 |
MARVEL SELECT: AVENGERS INFINITY WAR: CAPTAIN AMERICA FIGURE | APR182168 | DST |
|
9 |
DC COVER GIRLS: MERA BY JOELLE JONES STATUE | AUG180678 | DC |
|
10 |
BATMAN BLACK & WHITE: STATUE BY KLAUS JANSON | AUG180679 | DC |
TOP 10 GAMES BY DOLLARS INVOICED
|
RANK |
DESCRIPTION |
ITEM CODE |
VENDOR |
|
1 |
CREATURE CODEX HC | JUL183073 | PAI |
|
2 |
STARFINDER RPG: CORE RULEBOOK HC | JUN173371 | PAI |
|
3 |
PATHFINDER RPG: CORE RULEBOOK | JUN091729 | PAI |
|
4 |
PATHFINDER RPG: CORE RULEBOOK POCKET EDITION | APR168770 | PAI |
|
5 |
TOME OF BEASTS HC | JUN168476 | PAI |
|
6 |
PATHFINDER ADVENTURE PATH: RISE OF THE RUNELORDS ANNIVERSARY EDITION | APR121968 | PAI |
|
7 |
STARFINDER RPG: ARMORY HC | MAY182931 | PAI |
|
8 |
PATHFINDER FLIP-MAT: BASIC (NEW EDITION) | MAR138328 | PAI |
|
9 |
D&D ICONS OF THE REALM WATERDEEP: MAD MAGE BOOSTER BRICK | NOV182893 | NEC |
|
10 |
DRAGON AGE RPG: FACES OF THEDAS SOURCEBOOK | JAN182843 | GRE |
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