Posted in: Comics, Marvel Comics | Tagged: ,


Marvel Goes All In With Fourteen Retailer Exclusive Variants in April

Marvel Comics is ramping up their exclusive retailer variant cover programmes again. for March they pulled it back to seven but for April, it's double that at fourteen. But, while DC Comics only offer up to two and lots of retailers dive in, Marvel having fourteen seems to make them feel less special, and only one or two seem to get picked by anyone.

To get a retailer exclusive cover, shops, shows or creators have to order a minimum of 3000 copies, with subsequent variants at 1500 and 1000. They pay full wholesale price, plus the cost of the artist – unless they are the artist themselves. These can be sold for premium prices or used for promotional purposes as they often have the name of the store somewhere.

  •  BLACK WIDOW #1  (Order by 2/21)
  • TASKMASTER #1 (Order by 2/21)
  • CHAMPIONS #1 (Order by 2/28)
  • POWER PACK #1 (Order by 2/28)
  • THE PUNISHER VS. BARRACUDA #1 (Order by 2/28)
  • VENOM #25 (Order by 2/28)
  • CHILDREN OF THE ATOM #1 (Order by 3/6)
  • EMPYRE #1 (Order by 3/6)
  • GIANT-SIZE X-MEN: NIGHTCRAWLER #1 (Order by 3/6)
  • NEW WARRIORS #1 (Order by 3/6)
  • WEREWOLF BY NIGHT #1 (Order by 3/13)
  • X-FACTOR #1 (Order by 3/13)
  • MARVEL ZOMBIES: RESURRECTION #1 (Order by 3/20)
  • WEB OF VENOM: WRAITH #1 (Order by 3/20)

And here, as an example, is a Mico Suyan exclusive variant cover for Wolverine #1 from Comics Elite/Unknown Comics, with a homage to Todd McFarlane's Incredible Hulk #340.

Retailer Variants


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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